Social media platforms today are constantly evolving to meet the security requirements of a rapidly evolving virtual space. A few months ago both Instagram and Twitter posted new changes to their verification systems. This is necessary as those who are intent on breaching the security barriers are always coming up with new ways to break through. The savvy PR expert must therefore have finger on the pulse of the social media world to remain abreast of the latest developments in areas such as verification. If you’re a social media user or PR specialists you might be aware of Facebook’s updated verification process. But what does it mean for social media users, especially those who promote brands?
 
What Facebook Verification Really Means
One of the important things to know about Facebook verification is what it isn’t. In its latest update on its authentication systems, Facebook declares that as far as the platform is concerned verification has no bearing on the importance of the brand and added that verification should not be taken as an endorsement from the platform. Instead, the platform defines verification as its method of showing users the authentic and notable accounts.  Essentially therefore being verified on Facebook doesn’t mean an account is important or enjoys the support of the platform. It also doesn’t mean that the posts shared by the page are verified. Instead it means the page has been vetted and found to truly represent an existing entity or person.
 
What Facebook Verification Looks Like
Verified Facebook accounts feature a white tick embedded in a blue circle. The tick typically appears next to the account’s name. Verified accounts typically attract more organic traffic and activity, which is great for brand promotion. In most other ways though, verified Facebook accounts don’t really look much different from unverified ones.
 
The Latest Facebook Verification Requirements
A few years ago Facebook did not really verify accounts. In 2018 the platform went on a drive to verify accounts associated with large followings and political ads. Then in 2020, coinciding with its acquisition of Instagram, the platform updated its verification requirements. Subsequent updates have emerged as the platform, like others of its kind works to remain viable and safe for users.
 
As of 2022, Facebook’s verification process has become far more accessible than it was in previous years. The process is designed to prove a page’s authenticity, uniqueness, completeness and noteworthy status.  Staple requirements such as the need for the account to be public, feature a profile picture, a bio and an about section and have at least one published post remain.
 
Today, users desirous of attaining verification on Facebook will need to complete and submit an easily accessible online form. This form requires the submission of official identification documents such as a driver’s license. Other critical information required by this form include the type of account that is seeking verification, the category or industry to which it belongs, a physical address, links to unpaid non-promotional online articles that prove that the page attracts public interest. The last item on that list isn’t compulsory, but it helps a lot with verification. The goal here is to prove that the page is a legitimate representation of an individual or entity that exists in the physical world.
 
Verification rules do not remain static in the social media world. The environment is far too dynamic for that. Facebook, like other social media platforms, will therefore continue to adjust its verification requirements to remain relevant in a swiftly changing digital environment. Users will of course need to stay abreast of these changes in order to attain and maintain verified status and all the privileges that come with it.

Instagram has launched a new verification requirement and many users are nervous about it. But there really is no need to fear.  The selfie verification requirement has been put in place as an added measure of security against the many importers or fake accounts that emerge on the platform. Ultimately, this means the measure is in place to protect all authentic users and by extension make the platform a safer place for everyone.
 
Surprisingly, despite the meticulous verification process used by Instagram, many fake or bot accounts still end up with that highly sought after blue tick. Additionally, the platform has discovered over the years that many of its user accounts do not actually belong to a real person or entity. In other words they are fake accounts. A number of users use these fake accounts to advance their popularity and digital clout on the platform giving them an unfair advantage over genuine accounts. This has driven the platform to constantly seek out new ways to confirm the identities of its users. The latest is the selfie submission.
 
Instagram’s POV
To truly understand the video selfie requirement you need to see things from Instagram’s point of view. Creators of fake or bot pages constantly conceptualize new ways to circumvent the already meticulous verification process. They manipulate pictures to reflect the images they want to reflect. They produce thousands of fake followers. They have even been able to design and display fake Instagram verification badges.
 
Who Will Need to Submit a Selfie Video?
Users who will be asked to submit a selfie for verification purposes are those who are just signing up for an Instagram account or those whose accounts seem unauthentic. Many of the platforms existing users whose accounts are suspected of being bot accounts have been required to submit selfie videos. A suspected bot or fake account will remain inaccessible until the selfie video is uploaded and approved.
 
How Is the Selfie Video Submitted?
You cannot record your own video selfie to upload. This is part of Instagram’s effort to ensure authenticity and eliminate edited submissions. For the video selfie, you’ll be required to respond to a prompt inviting you to take the video selfie. Typically this happens as you attempt to sign in. For new Instagram accounts it will likely be part of the account creation process. As the recording progresses you will also be required to turn your head in different directions so that all angles of your face can be captured.  
 
What Does Instagram Do With Your Selfie Video?
Worried about your video selfie falling into the wrong hands? There’s good news. Instagram does not retain the video selfie. According to their platform it is deleted after thirty days. Additionally, the platform assures users that it will not collect any form od biometric data during the video. In any event, the platform has a vested interested in protecting your sensitive data like selfie videos.
 
The video selfie will undergo a human review to determine how genuine your account is. Instagram employees will review your video to determine how real or ‘human like’ you appear before giving your account the authentication nod. Once the video passes this authentication step you will be notified and access to your account will be restored. But if the video does not prove you to be human, you will be allowed another opportunity to resubmit.
 
Hackers and scammers are already coming up with ways to circumvent the new video selfie requirement. This means that eventually, Instagram may need to institute a new verification requirement. This may be a modification to the selfie video requirement or an altogether new verification requirement.

Instagram is on a mission to cleanse its system of all those robotic and fake accounts that deplete its credibility and lower the quality of the online experience for users of the platform. If you or your brand is using an instagram account that is deemed to be a bot account, you’ll be on the chopping block too. But how do you avoid being tagged as a bot on Instagram? First you need to be aware of the signs that suggest that an account may be managed by a bot rather than a real human being. And then of course, you need to ensure that your account does not reflect any of these signs.
 
Weird Stats
Strange stats can be a sign that an account is being managed by a bot. Bot accounts tend to have certain stats. For one, the typically have a significantly higher number of people that they are following than people who are following them. An account that is following 4000 people but only has 200 followers is very likely to be a bot account.  Additionally, they often have a low level of engagement despite also having high engagement metrics.
 
The type of followers attracted also serves as an indicator of a bot account. Suspicious follower profiles have avatars missing, have very little or no engagement outside of the page and originate from weird locations around the world. These followers also may not even seem to be inclined towards or interested in the page’s content. An example of this is followers who seem inclined towards sports following a page that is dedicated to organic gardening.  If the followers seem suspicious then the account is likely to be tagged as a bot account. Bot accounts also tend to have very few comments despite having a high number of views.
 
Unauthentic Posts
Your posts need to have an authentic or organic appearance online. Bots can never truly replicate the human element in content creation. Bot posts tend to be unoriginal (they can be found in identical appearance elsewhere on the internet). They may also reflect an erratic variation in topic. In other words a post today may be focusing on an auto topic and then tomorrow there is a switch to food. This is because owners of bot accounts often switch the use from time to time to suit the new purpose they’ve found for the account.
 
These bot managed posts also tend to appear based on a very precise schedule. Human beings can schedule their social media use and be meticulous in following schedules but humans will miss the timing by a few seconds or minutes or even days every once in a while.
 
Sporadic bursts of high volume activity are another indicator of a bot Instagram account.  If you suddenly find yourself with lots of content to share especially after a hiatus from Instagram, you should really consider spacing them out, instead of posting all at once.
 
Inability to Comply With the Selfie Verification Request
 Instagram’s latest method of distinguishing between bot and authentic accounts is the selfie submission. You can prove your account isn’t a bot account by uploading a video selfie. Accounts that fail to meet this requirement will be considered bot to be accounts and subject to deletion. This video selfie should be of a high quality, unedited and it should show all angles of your face. This selfie video will undergo a human review to determine its authenticity and by extension your account’s eligibility to remain on Instagram.
 
Don’t wind up among those who will be frantically seeking to restore culled Instagram accounts. It is far less stressful and more advantageous to update your account and do a bit of revamping that to start over from scratch.
 

In order to get that elusive verification tick, you have to get the numbers going. You have to start by gaining the interest of a potential following community. Getting your current followers to increase participation and gathering momentum for more, requires strategic planning and execution.  One of the main things is to get your content to be more attractive. Instagram’s verification symbol is a high achievement on the social media scale. It opens features that improves your selling power and draws greater income potential for your online business or brand. The team granting the verification mark is looking for particular social media profile traits. Once those angles are covered, you should be on your way to the prize- verification. In moving forward there are a few things to consider as you work to build an Instagram Verification friendly network of connections for your brand’s growth.
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Build a Strong Network
Your ability to make connections on your platform is a part of your verification selling power. The strength of your collective team helps to put you on the map for you to get verified and to even assist in other brands to get their blue tick. Your team can also help to reconstruct your content, look and direction to pull more followers to your platform. Your singular effort may also take you an exorbitant amount of time to get you over the verification finish line. A network may help you to be more Instagram verification friendly.  Reaching out to a wide cross section of profiles to join your network is a good way to extend your reach and invite new products to your platform. This is bound to draw the attention of the verification panel.

Be Noticeable!
Don’t let yours be the average account. Always try to stand out from the crowd. Having a profile that is connected to other recognized brands is a good way to get some light on your brand.  The more you are recognized, the more likely it will be that you will be verified. Whenever one of your network partners opens their platform, be present and visible. They are not the only ones looking at your responses and posts but everyone in the group. Once you are given a platform to showcase yourself to them you should maximize it. 

Get Feedback
Members of the verification team are not only looking at how you build that network but also the manner in which you treat persons on it. Yes, you may have the potential to have ballooning numbers but it is equally as important to listen to them and give feedback. This allows you a free method of improving your product by gaining the input of many other users. Always seek to get feedback from persons who receive your product, never depend on your own opinion.
 
There are many ways to develop a presence on a social media site and inch closer to verification. Taking on some help from other profiles is another way to develop your brand. These accounts may be well established and is a good idea to have yourself attached to them. Putting you in the limelight by sending out a shout is a method of creating more recognition for you and what you represent. Being a single entity online makes the process of verification very difficult. Your brand may be strong but not being a part of a network slows the process. A support system that feeds to you and you to them makes the process far less challenging.  The opinion of the group including your followers is a big part of getting over the line and headed to the top of the search list.
Verification is an achievable goal. With the right strategies, you can build a network of connections so strategically that they propel you towards verification.

As an online entrepreneur or influencer your intention must be to grow your brand and increase on your income. That is difficult to do if you are not being recognized or even advertised in any way. In order to have your brand stand out to maximize its potential there are some things that you can do to make your platform more attractive to invite products and product users. One of your primary quests on your mission to quickly boost your online marketability should be getting verified on social media platforms. Being verified does a lot for your business and opens new opportunities that the average online user does not have access to. Getting verified does take quite a bit of doing especially if you are not sure of how to get it done. As someone with a strong online presence you can look at how to leverage the power of your social network to gain social media verification.

Increase Traffic on Your Platform
One of the best ways to get things going on your social media verification mission is to increase the traffic on your social media pages. Interacting with your followers or friends is a big way of showing that your space is a buzz of activities. One of the interests of the verifying team is the amount of active users you stir up once you are online. Your potential to generate numbers is a main component in being considered for verification. It’s not only that they are visiting the page but that you are engaging them in a way that encourages a return visit. Your ability to improve on the number of genuine users engaged translates to your potential worth to other marketing online influencers. This value will skyrocket; especially, when you get that blue verification tick. 

Make your Profile More Sellable                       
Make your social media profile an attractive investment for other users to gravitate towards. Once you have increased advertisers on your profile this opens you up for more business. Your social network plays a significant role in leveraging your power to advertise goods and services with a verified account. Think of it as auditioning and bringing what you have to the table. A verified status also hinges on what you can do for the business relating to online public relations or influencing.
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Keep current
Get involved in trends and ideas that have people mentioning you in topics of current value. Make a deliberate effort to keep up to date with ongoing issues affecting products, social events or any subject that appeals to your target audience. It is good to provide content that stirs a bit of excitement but be careful to avoid toxic controversies. Always try to remain balanced or on some issues but sometimes it’s good to go all in on taking side on a matter. Whatever the content is, remain in the limelight and a talking point with other users on trending topics.
Regardless of your method of making your platform more attractive one thing should remain constant and that is getting the maximum advantage of verification. Any smart investor in a business is looking for that item or idea that sells his/her product at its fullest potential. If you have a very good social media presence with the potential to increase a company’s inflow, leverage the power of that existence to get verified. Recognizing the value that your platform has is a very important part of becoming a member if the blue tick group. The involvement of your network and the feedback they bring is a solid building point, as their participation to increase your account’s worth is just as important as yours. 

Social media is a powerful tool for brand promotion. The major powerhouses in this arena are Facebook, Instagram, Twitter and TikTok. Billions of people around the world actively use social media daily for social and professional purposes.  These billions of users come from varying locations around the world and since many of its users are avid consumers, it is a very valuable tool for brand promotion. But sadly many brands are either unaware of or underutilizing this powerful tool and as a result they are missing out on its many benefits. Many for instance, fail to acknowledge and reap the rewards that come with verification on social media.
 
A verified social media account is authenticated as the true page or account of the named brand or individual. For many social media sites, verification comes after a process is completed.
 
 
Let Other Users Know You’re Verified
A great way to eliminate or reduce the impact of imposter social media accounts is by ensuring that your target audience knows that your account has been verified. For Instagram, verification is pretty obvious as the blue tick is unmistakable. But when verification is fresh, many may not really notice. A quick announcement post is all it takes. Once users know you’re verified, it will be easy for them to avoid imposters.
 
Reel in Those Other Social Media Pages
Link your newly verified social media account with your brand’s other social media pages. While verification on other platforms is not a requirement for verification on other social media platforms, it helps. When linked with a verified social media account, your other social media pages become more credible and seem more legitimate. This means that you are one step closer to verification on those platforms. It is important though to ensure that the linked pages are en sync with your brand’s ethos and personality and do not violate any of the terms and conditions connected to the social media platforms.
 
With a verified account you can successfully point out fake pages to your followers. If you accuse a user account of being an imposter account and your page itself hasn’t been verified, the public really has no way of determining whether you are being truthful. To make matters worse, the imposter account can also accuse you of doing the same. But if your account is verified, things will be different. You can use your verified status to ‘call out’ imposters successfully. This will help to guide your brand’s fans and supporters to your authentic page.
 
Post Content that Supports Your Brand Image
 Social media platforms allow users to, within guidelines, post content that reflects their ideas. This is essentially the core element of each user’s brand. Although many social media users are unaware of this, each post or liked or shared message contributes to the establishment of a brand that is associated with the account. 
 
Consistent Posts keep your followers engaged and reduces the chances that they’ll be drawn in by fake pages. If your audience is busy following your frequent relevant engaging posts they won’t have time to be swayed by imposters. Additionally, soon your audience will be able to detect ‘off’ content (content that doesn’t really fit your brand’s character) and by extension those fake or imposter accounts that may pop up from time to time. 
 
Support Posts and Accounts That Suit Your Brand Image
 This goes for both verified and unverified social media accounts. Ensure that the posts and pages you follow reflect the character you created for your brand. This helps to create solid reputation for your brand and pull in a wider follower base. Followers look for verified accounts that espouse the values, ideas and interests they have. A verified account that resonates with the target audience in this way will attract more attention.
 
The savvy social media user is able to masterfully manipulate social media features, such as verification to enhance and promote their brand.
 

Instagram verification has had a significant impact on many celebrities’ careers. Instagram boast a user base of over 1.3 billion users from around the world. Additionally, these users come from varying geographical locations and social backgrounds. The platform is dominated by under 35 year old users, the demography that plays the most significant role in supporting celebrity brands. Clearly Instagram is one of the most powerful social media platforms, which in turn makes it the ideal tool for celebrity brand establishment and growth.  This is why verification really matters for celebrities who aim to establish and maintain flourishing careers in the industry. For many celebrity brands Instagram verification, or its absence has been a powerful force behind its growth or stagnation.

Instagram Verification Shields Celebrity Brands from Imposters
Because verification protects against identity theft, many celebrities have been able to ward off imposters through verification. Verification allows celebrities to distinguish their Instagram accounts from those of imposters and thereby protect the integrity of their brand. A brand that is protected from illicit duplication is inherently a stronger brand and is more likely to grow in terms of popularity and success.
Without verification, celebrity Instagram accounts are vulnerable to imposters. And imposter can cause considerable damage to celebrity brands. An imposter can use a celebrity brand to promote his/her interests, which may lead to a PR nightmare for the genuine identity or brand.  Imposters divert attention from the real page. And since celebrities thrive on an audience, this can be pretty devastating. Social media experts suggest that fake pages divert as much as 50% of traffic from original pages and have a similar impact on follower numbers. Imagine a fake page that attracts 300 people who think they are really following the official brand. Now imagine that each of those 300 followers by way of shares and suggestions lead a further 3 people to the page weekly. This quickly grows into 900 and then 2700 additional followers. In a matter of weeks, this number can snowball into the thousands or millions. That is just a snapshot of the magnitude of the diversion that fake accounts can create.

Instagram Verification Boosts Popularity and Brand Impact
Celebrities who are climbing the ladder to fame typically have more to lose from failure to access the coveted blue tick that signifies Instagram verification. Countless budding celebrity brands never grow beyond that level because of the limitations that come with failure to gain verification on Instagram and other social media platforms.  Hijacked brands that never recovered from the associated PR blunders and brands that simply failed to have that momentum swelling impact are among them.
Verification also makes it easier for fans to find and follow a celebrity’s legitimate page. With a verified Instagram account, your brand takes a more dominant position on the social media platform. Posts from verified accounts are often featured, promoted or selected for priority display. This means that the accounts will be noticed by more users around the globe, and of course by extension, attract more likes and followers.

Without Instagram Verification Celebrity Brands Struggle
Instagram verification obstacles can cost celebrities a lot, starting with their brand credibility and reputation and eventually, if intervention is unsuccessful, their careers often take the hit. For one, failed verification in and of itself indicates that the celebrity brand has not attracted the level of recognition required to be truly considered a celebrity. With celebrities appearance is everything. And this includes appearance on Instagram. The world of entertainment can be a pretty fickle one and issues like absent verification can give the impression that a brand is really going nowhere- a damaging impression for any brand in the world of celebrities.

Though they appear to be glamorous and amazing, celebrities’ lives are far from perfect as they have their own shares of nightmares. These range from overzealous fans turned stalkers to PR blunders and social media struggles. In recent times though, many of the problems faced by celebrities have been tied to their digital presence especially on social media platforms. Instagram verification, for instance, has brought celebrities much grief in many ways throughout the years.  Many of the verification problems celebrities faced were related to access to verification and admin level decisions made by Instagram and almost all have been short-lived.

Verification Dearth
Instagram verification has been causing nightmare for celebrities from before its existence. Before Instagram verification became a thing, celebrities struggled to protect the integrity of their brands on the platform. As a result celebrity powerhouses like Rihanna found themselves forced to deactivate their accounts to ward off imposters.
Thankfully, Instagram introduced verification badges for celebrities in December of 2014. This allowed the elites of the world to protect their brands.

Instagram Verification Paused
Like the rest of us, celebrities are often at the mercy of the management teams at the helm of social media platforms. Decisions made by platform impact all of their users. And sometimes these decisions result in inconveniences for users.
Back in 2015, when Instagram announced that it would stop the practice of verifying accounts, many celebrities were furious. And with good reason: without verification, celebrities are exposed to identity theft as imposters’ pages won’t be easily distinguishable from theirs.  As a result, imposters would be able to tap into celebrities’ brands and target audience and wreak havoc. The reason behind the social media platform’s move seemed to be legal issues. Many speculated that a potential legal conflict with Twitter was the specific cause.
An alternative that many celebrities were forced to resort to is the use of their other verified social media pages. By linking their Instagram accounts to their verified social media pages on other platforms, celebrities were able to establish some measure of authentication. Relief came when verification was eventually resumed by Instagram.
But many celebrities, especially those who had not quite made it to superstardom as yet, met upon another roadblock- Instagram was only offering verification through its specialist team and targeting the big names in entertainment. This meant that many budding stars struggled to attain verification on Instagram.
In 2018, when Instagram decided to make verification more accessible, B-listers and other celebrities could breathe a sigh of relief. Mini celebrities and influencers finally had an accessible route to verification.
 
The Instagram Purge
Another Instagram related nightmare endured by celebrities was the purge that Instagram underwent in 2014. The platform did a thorough ‘house cleaning’ removing millions of accounts that were fake. This inadvertently led to celebrities’ follower counts falling drastically. And for those celebrities who hinged their authentication on fan numbers, this spelt disaster… at least in terms of their follower numbers. Celebrity powerhouses like Beyonce, Taylor Swift, Selena Gomez and Ariana Grande saw dramatic plunges in the number of followers on their accounts
The purge was good for some celebrities though, as the dip in followers for others meant an improvement in their positions on the Instagram charts of fame. Kim Kardashian was perhaps the ultimate example of this as, despite losing 1.3 million followers, she dethroned Justin Beiber (who lost over 3.5 million followers to the purge) as the celebrity at the top of Instagram’s follower powerhouse.
Despite the verification nightmares experienced by celebrities over the years, Instagram has remained a popular social media platform for them and their fans alike.

Many persons have grand ideas of online stardom when it comes to being an influencer promoting brands and concepts. The misconception is that anything goes when it comes to content, as long as you have enough people following. This approach causes many unrecognized mistakes to be made during the development of your profile which may lead to a lengthy wait for Instagram Verification. This blue verification tick substantiates your brand, making it authentic and noteworthy. If your interest is to be a real online public relations entrepreneur there are some things that may help in getting that done. In getting started, there are also some content pitfalls to avoid if you want to achieve Instagram Verification.

Avoid Overly Subscribed Concepts
There are some concepts that are basically overly promoted. They have an already overwhelming following and the information on them is just being reworked. In some instances this may work but with mainly larger brands that can easily transition to other new items. As a startup brand, you may want to identify concepts that are relatively new discoveries. As a new content provider you don’t want to provide material that seems to be everywhere and overdone. The information may become monotonous and boring to potential followers who will stay away from your page.  

Random Posts
Try your best to be organized in your content delivery and maintain focus. Submitting random information may lead to confusion and chaos on your page. Consistency may be lost and your brand may not be able to be linked to a specific idea. This may cause a delay in Instagram Verification as your follower pace may slow or even be lost because the item being followed is not being added to or developed. Some persons may be waiting on follow up information to make a decision on a product which may not be forthcoming. This level of inconsistency may leave followers frustrated and disinterested. 

Assuming you know everything
Get help on your platform buildup. Just because you’re delivering a lot of information doesn’t mean you know exactly what you’re doing. It’s good to trust your instincts on different ideas but a second, third or even a fourth pair of eyes may do you well. In delivering content some persons tend to give material that they like. It doesn’t come from the perspective of the receiver which is your target group. Adding a professional touch may also serve well for your growth, as the well developed graphical content may be maximized to create a greater attraction for followers.
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Avoid Negative Feedback
Never let your emotions get the better of you when relating to followers. Some persons attempting to get verified lose focus overtime as to the reason they are developing their concept. The opinions of persons viewing or following will vary which may not always be positive. Remember to keep your ego in check as this will inevitably affect the opinion of other users.  Getting into a rant that spirals into a personal fight with a follower will send to wrong message and stall or even eliminate the possibility of Instagram Verification.
Starting on the wrong foot may cost you the possibility of gaining that long awaited Instagram Verification. In developing your brand by gaining followers and strengthening your brand, be careful to avoid certain mistakes. Don’t be afraid to be new and creative in an attempt to get lost in the noise. Be deliberate in providing content with a particular direction and reach in relation to your followers. Getting help on your concept is a good idea as varying perspective will allow for a sampling of what the wider public may want.  Your business is fuelled by public perception; do not allow yourself to personalize your responses if a follower’s opinion is not in sync with your own. Being consistently negative in your interactions with them can grind your Instagram Verification process to a halt. 

Many persons using the internet are gravitating towards social media geared online endorsement roles. The world knows these people as “Influencers”. In order to become one such a figure, the power of your social media account or brand is important. High volumes of engaged organic visitors makes the difference between you being a casual participant in the digital world or an online entrepreneur. One of the launching pads for such careers is “Verification”. To achieve this, there are certain criteria that a user has to attain. Getting there takes work and in moving up in the class, your brand’s growth and structure has to be very deliberate. Content and the followers it attracts are necessary for verification on most social media platforms. It is therefore important that accounts seeking verification create and share content that will help to achieve this. Here are some things to consider when aiming for Instagram Verification geared content.
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Appeal to Specific Groups
Consistency counts. It is better to pick a particular crowd and type of content and stick with them. Once the material has a consistently growing following in an area that you are comfortable representing, go all out to develop the idea and improve on your brand’s growth. There are so many persons that have similar interest; it’s just to find an interesting way to spark and direct the curiosity and get them to the same place. It may be a new concept or something already in existence with a new twist. As long as the targeted group maintains its following, then you are on your way. You’d be surprised to discover type of things that people share a single interest in.

Presentation Quality
First impressions are powerful. Create and grow the interest with the first look and first say. Don’t just post content and expect that this will magically lead to verification. Think of getting your Instagram Verification as an investment process. Get persons who know more than you do in terms of content development and even public relations concepts. Ideas such as: color schemes for your page, graphics, grammar check and even response management are crucial. The quality of what you post must always be paramount. 

Associate with Recognized Brands
Drop a few names and have them holler back.  Sometimes the strength of other brands helps to bring yours to new heights. It also allows followers to recognize that they are not just following a “nobody”. Having larger brands give recognition to your developing concept is a good way to attract other followers; especially, if the brand you give the shout out to endorses you.

Respond to Followers 
All your posts shouldn’t just be about promoting new concepts and saying more only on products. Many persons maintain and grow followers by simply answering and keeping in touch with them. It gives a sense of value and worth to those who take their time to visit your page. Many potential followers also read your responses to your group for the feedback you give. The residual information may be a big help for them which will at some point encourage them to transition into that valued response. 
Don’t just get into the idea of making posts randomly with the hopes of being recognized for a verification blue tick. The attention you pay to the process will eventually determine how long your brand takes to grow and how well it grows. For the serious content developers who see the process as a growing business, make the effort to generate good content and align yourself with persons doing the same.
 Instagram Verification geared content has to be done deliberately if the desired outcome of achieving that shifty blue tick is the end game.