The association between social media and good PR is undeniable. In just a few decades, social Media has quickly transformed into a mirror version of the physical world. Platforms like Instagram are being used to successfully position brands at the forefront of global attention. This translates into boosted visibility and ultimately increased profits as well.
Since social media is relatively easy to access- pretty much anyone can set up an account claiming to be anyone. There is precious little barring users from setting up profiles using names and brands that belong to others. In fact, fake or clone accounts are rampant on many of these platforms and the oversight teams are kept constantly busy as they try to come up with new ways to prevent this. What does this mean for legitimate brands? Well for one, it means they need to protect their identity from copycats. Verification is one way to do this.
What is Instagram Verification?
Instagram verification is a process by which the platform acknowledges a brand as being legitimate. This acknowledgement is reflected through a verification badge that is visible to users. Most social media platforms have this verification feature but the Instagram verification is by far the most difficult to attain. Of course this makes it even more valuable for companies that envision a strong virtual presence in the long or short term. When your account has been verified, you’ll see a blue badge next to your profile name along with a tick.
How IG Verification Helps Your Brand
With Instagram verification, your brand develops a higher level of trustworthiness. When viewers see your verification brand, they immediately associate it with legitimacy. As a result, your posts are taken more seriously and you are more likely to see the responses you hope for (including more people following links in your posts and making purchases).
Get Under the Spotlight
With a verified Instagram account, your brand is more easily found by web browsers. When users enter their search terms, your page will pop up at the top of the results, with the verification badge showing of course.
Another perk of Instagram verification is clout that comes with it. Instagram won’t verify an account unless it is functioning as a popular brand. With a more robust reputation on Instagram your brand will attract more attention… and consequently more business. Other major industry players are more likely to see you and do business with you after you’ve been verified.
In addition to the advantages listed above ‘instaverified’ accounts also get priority access to new features. In other words, Instagram gives these accounts the VIP treatment. Regular accounts are usually required to meet certain criteria, such as meeting a target number for followers, in order to access the features. But verified accounts get this access even if they don’t meet the criteria.
The Challenging Road to Instagram verification
But achieving verification on Instagram is no easy feat. The platform needs solid proof that your brand is an authentic celebrity or industry leading one. This means that the account will need to meet certain criteria. You would think that all that is required to get this elite status on Instagram is an application but this is not the case, at least not anymore. Since 2015 Instagram removed this feature making it even more challenging for accounts to achieve the prized verification badge.
Verification has since become an elusive dream for many Instagram account holders. This is why many account holders have entrusted their verification to PR companies that specialize in navigating the platform with a view to snagging that valuable blue badge. With the right PR team on your side, you won’t need to expend valuable time and effort trying to get Instagram to approve your brand for verified status.
Social media is a powerful tool in this age of technology. Information and communications technologies have become so integrated into social and professional life on earth that around half of the world’s population has become engaged in this fashion.
Platforms like Facebook, Instagram and twitter are teeming with users who are also current and potential clients, making the ideal virtual spaces to promote your company.
Creating that Buzz Through your company’s social media platform you can generate interest in your brand and create a buzz around your products or services. Of course, this requires meticulous attention to detail as well as frequent posting. To do this, ideally you’ll need a team of strategic planners who know how to read the market and appeal to them appropriately.
The content posted to your social media pages is critical in the process. Active and successful commercial social media pages feature frequent posts designed to appeal to the target audience. Video content is quite trendy these days, with most commercial social media accounts engaging the virtual world in this way. In fact, video content is more likely to attract clicks than images or written content. If the content goes beyond being informative to include entertainment elements then is even more valuable as a PR tool.
The sharing of content is one of the major activities on social media. Users highlight the posts they like and by sharing, suggest that others take a look. When this content is shared by users it gets exposed to a wider audience. In fact, some posts become viral meaning that they attain extremely high popularity among users. When this happens to your content, your company benefits from the resulting infinite global exposure. This allows your brand and its associated messages to expand beyond geographic, cultural and language barriers.
Connecting With Clients and Building a Base Users who follow your social media page become part of a growing client base. It gives you access to a unique community – a community of people who are interested in what your company has to offer.
These pages are also great tools for customer service activities. Customer service is just one of the many ways you can promote a positive image of your company. In addition to posting responses to issues that concern your client base, you can use this page to respond to customers on an individual level.
The feedback you receive from your followers on social media can also help to expand the horizons of your company. You can use the feedback to adjust your operations and offerings to better meet the needs of your target audience.
Facilitating Sales Social media is a useful tool for lead generation. In addition to grabbing the attention of the virtual world, your social media pages can be used to lead customers in predetermined directions. You may find for example, that many customers transition from your social media page to your ecommerce platform after following a link. You can also direct customers to your website and blog in a similar manner.
Through social media, you can also boost sales by drawing attention to special promotions and deals. With this information at their fingertips, your customers are in a better position to capitalize on your offers.
With the right PR team on the job, your social media pages can be growth catalysts for your company.
Public relations has become such a staple element in the corporate world that its role in boosting profits is often overlooked. But there is an undeniable connection between PR and business success. A business’ success is hinged, to a large extent on its popularity and the perceptions that people build about the associated brand.
Good PR Increases Brand Popularity
With the right PR strategy, your brand can grow in popularity in the virtual and physical worlds. PR experts are adept at manipulating the many tools at their disposal in order to ensure that the brand they promote attains worldwide fame. Traditional tools like press releases, publicity campaigns guest editorials and feature articles as well as virtual tools such as artificial intelligence, chatbots, SEO, social media and website development all help PR professionals to get the job done. These tools allow for the effective dissemination of the core messages affiliated with the brand because once a video or infographic post goes viral, it takes the brand’s reputation with it.
In addition to being popular, your brand can also become more customer-friendly through the application of expert PR strategies. This is a part of the development of a brand identity designed to appeal to the target customer base. In doing this, PR specialists seek to focus on the product or service, its benefits and the target market. With this strong and positive image established, the brand is on a clear path to financial success.
Consistent and effective PR work triggers growth in business popularity. It also helps to build confidence in the brand. This growth in confidents attracts clients and investors, which, in the long run, have a positive effect on the business’ overall development.
Good PR is Usually Behind Positive Sales Outcomes
When sales figures climb the charts, a good PR strategy is usually somewhere in the foundation. People are more likely to buy a product or service from a brand they’re familiar with. This is why it is essential to get the word out there in the early stages of any marketing process. When a successful PR strategy is launched a chain effect is created. This begins with an increase in business popularity which triggers an increase in visits to virtual and physical stores and of course an increase in sales.
Working in tandem with marketing teams, PR specialists can augment the lead generation capabilities of a business. One example of how this is done is through follow on links embedded in social media or blog content. When users click on these links they are led to ecommerce platforms or other strategically designed pages. Effective lead generation also results in actual sales. PR strategies also help to boost marketing campaigns, resulting in a greater volume of sales.
Good PR requires a lot of planning, fiscal investment and it can be pretty labour intensive as well, but the outcomes are invaluable. The right PR strategy can move a company from relative obscurity to global prominence, triggering a simultaneous increase in profits.