If you’ve spent any amount on Twitter at all, you will have seen the blue checkmark icon next to some accounts’ names. The blue badge proves that the identity of the person managing the account has been officially verified by Twitter.
But if it’s all just about confirming your ID and contact details, why is Twitter verification such a big deal? To understand the importance of becoming verified on Twitter, you need to look into what the blue badge indicates. What does it say about your account on a deeper level?
It makes you look important
As the Twitter Help Center puts it, “The blue verified badge on Twitter lets people know that an account of public interest is authentic.”
Note the words ‘of public interest’. Having the blue badge next to your name immediately indicates that it’s less of a personal-use account and more of an official communication channel for your brand. ‘Brand’ here can refer both to a company or product or to the personal brand of an influencer or a person otherwise existing in the public community.
The badge matters, therefore, because it directly marks you as someone in whom the public should take an interest – indirectly driving your follower count upwards. If a Twitter user comes across one of your Tweets, they’ll be more likely to check out your profile – if nothing else, to see why you’re an ‘account of public interest’.
It suggests you’re worth imitating
Although the blue badge is an indication of public interest accounts, that’s not its primary purpose. The reason why Twitter verification exists is to prevent fraud and impersonation of brands and individuals with a public presence.
It makes sense that a safeguard like this would need to be put in place. There’s no shortage of fake accounts pretending to be famous people and company reps, and these impersonators can do a lot of damage to the brand.
Perhaps the most well-known example of this is the @EastwoodUSA Twitter account, on which an individual claiming to be Clint Eastwood spoke out on a range of topics, including controversial political issues. Twitter suspended the account in 2016, when it was proven to be fraudulent.
Having the verified badge next to your name, therefore, suggests to other users that you’re at risk of being impersonated. And of course, no one is going to impersonate your average person – it’s only the most powerful, popular people that are vulnerable to impersonation. In this way, Twitter verification makes you all the more important and influential in the eyes of other users.
And of course, if you are a big enough brand to worry about impersonation – or likely will be in the future – Twitter verification is a necessary safeguard.
It causes you to stand out
Reserved for an exclusive group of users, the blue verification badge is a relatively rare sight on Twitter. As such, it will make your account and your Tweets stand out from the crowd: you’re far more likely to spark the interest of a user casually browsing their feed if you’ve been verified.
Your potential audience is not only going to assume that you’re important, but also that what you’re saying is both true and important. This is particularly significant for influencers looking to expand their following on Twitter.
It makes you easier to find
Picture this: you’re a casual Twitter user, and a co-worker has told you about a Twitter account you should check out. You search for the username as you remember it, and two very similar results come up. One of them is a verified account, the other is not. Which one are you more likely to visit first?
By getting the blue badge on Twitter, you’re guaranteed to stand out even when someone has a very similar username. Having a verified account gives you a degree of credibility and noteworthiness that places you a cut above the regular user.
Naturally, not everyone can get a verified badge – otherwise, it wouldn’t matter all that much anymore. A solid presence on Twitter won’t suffice, either – since verification involves proving that you’re a person of ‘public interest’, a Wikipedia page and a series of press mentions and features are likely to be necessary. If you’re looking to get verified on Twitter, but don’t know where to start, hire a professional PR agency to handle it for you quickly and efficiently.
You may have heard that if you want to get that coveted verified badge on TikTok, the best you can do is stay active, wait for more followers, and hope you get noticed. If you feel like this could take years, you’re not wrong – and even then, there are no guarantees.
Luckily, there’s a quicker, more efficient, and guaranteed way to get verified on TikTok. With the help of a well-connected, expert PR agency, you could be looking at a blue checkmark next to your username in a matter of weeks. Here’s why it’s worth paying for your TikTok verification, rather than waiting and hoping for the best.
1. It’s not guaranteed to happen organically
There are plenty of TikTok users with a large following who, despite being popular, don’t have a verified badge.
There’s a whole set of criteria for users to meet in order for TikTok to consider granting them the verified status, and these criteria change with time – so there’s no way to guarantee your hard work and staying active on the platform will result in verification, even after a decade.
2. The odds of going viral are not in anyone’s favour
No matter how good your content is, it’s still highly unlikely to make you a celebrity – and that’s essentially what’s needed for organic verification.
3. Time matters
The old expression ‘slow and steady wins the race’ may have its uses in other areas of modern life, but certainly not where it comes to becoming an influencer or otherwise taking over social media.
Using a shortcut to quickly get verified will immediately put you ahead of hundreds of thousands of other would-be influencers.
4. It will help you build a following now
The verification badge on TikTok is more than proof of authenticity – it causes other users to make a series of assumptions about you that have a huge impact on your follower count and popularity.
Verified accounts are reserved for the platform’s elite. The blue badge makes you part of that crowd, a cut above other users. It lends your account credibility and makes it appear more noteworthy, sparking curiosity and gathering more attention from your audience.
5. The ROI is worth it
Fast-track TikTok verification is not free, but the profit can hugely outgrow the initial investment if you play your cards right. Assuming you can use your newly verified account to grow a following and build a solid social media presence for your brand, you’ll soon be able to start making a profit – for instance, on influencer deals (promoting other brands’ products in your content).
6. Trends come and go
Social media platforms can be short-lived or go in and out of fashion – think Vine, for instance, or MySpace. By the time you reach a point where you can hope for automatic verification, TikTok may have outlived its heyday.
At the moment, TikTok is going through a phase of explosive growth. It’s outperforming all other social media platforms (yes, even Instagram) in terms of the number of downloads and new monthly active users. It’s well worth taking advantage of this influx of new potential followers, especially given that it’s impossible to predict for how long TikTok will stay in fashion.
7. You need media coverage anyway
Just like with any other social media, a good following on TikTok isn’t enough: you need to have a solid presence outside the platform as well in order to get verified the traditional way.
A professional Wikipedia page and a portfolio of features and mentions in the media is necessary for verification. Unless you get lucky and become a celebrity that online news sites want to write about, you’ll need to hire an experienced PR agency to get you some press, anyway.
8. You need to be proactive to reach success
With so many people vying for attention on social media nowadays, it’s essential to find an advantage over your competition in order to get ahead. Being proactive and seeking out opportunities to improve your chances are essential components of becoming successful.
9. It will keep you motivated
It’s easy to get discouraged when months of regularly posting high-quality content don’t seem to be bringing you as many followers and as much popularity as you’d like. Getting your TikTok verification fast-tracked will open up more opportunities, as well as helping you to stay motivated to take advantage of them. A verified status means you’re no longer a casual user hoping for a lucky break – you’re a TikTok pro.
10. It will help you get verified on other platforms
Last but not least, paying for TikTok verification will bring you a step closer to getting verified on other platforms, such as Instagram. You’ll already have a lot of credibility from your online presence and verified status on TikTok, which will help you on your way to getting verified elsewhere. Importantly, any of the materials produced for your TikTok verification – like relevant press – will be ready to use for another platform’s verification process.
Obtaining the verified status on Instagram is a major achievement for brands, including both startups and individual influencers. One little-known trick to reaching that milestone quicker is getting verified on Facebook first. Although getting verified on Facebook doesn’t immediately grant you verification on Instagram, it does help.
Facebook verification is easier
First of all, getting verified on Facebook is considered much easier than on Instagram. Because Facebook is often used by small businesses as a point of contact – in lieu of an official website – Facebook grants verification to much smaller brands than Instagram would.
Instagram, meanwhile, has a different set of criteria for successfully completing verification. Where Facebook essentially verifies the identity of the person behind the account, Instagram’s focus is more on the public noteworthiness of that person.
Despite popular opinion, it’s not the number of followers on your Instagram account that determines whether you’ll get the blue verified badge. Much more important is your overall online presence, specifically whether you’re a person (or brand) of public interest. As the Instagram Help Centre puts it, “your account must represent a well-known, highly searched for person, brand or entity.” In order to obtain verification, therefore, you’ll need a combination of third-party coverage (such as news articles that reference your brand) and presence on other social media platforms.
You can reuse the same resources
Facebook verification for brands and influencers also typically requires evidence of public interest. Examples of such evidence could include a Wikipedia page and a series of press mentions and features. It’s therefore recommended to have a good level of press coverage and positioning in search engine results prior to requesting Facebook verification.
The easiest and most efficient way to obtain these is to work with an established PR agency. PR professionals have existing contacts in various media outlets, as well as relationships with editors and copywriters. These can be leveraged to quickly build an online presence and establish your brand as noteworthy and popular. Similarly, PR agencies have the resources to successfully use these media references for producing a professional Wikipedia page for your company or brand.
Once Facebook reviews this information, you will be granted a verified status on the platform – while the press coverage will be there to stay, ready to be used for other purposes. While this level of coverage alone may not be enough for Instagram to accept your verification request, a pre-existing Facebook verification will likely make up for it.
When Instagram reviews your application for the verified status, a previous Facebook verification will count in your favour enough to tip the scales. It will prove that you are active on other social media and have an established enough presence there to warrant being verified. Because Instagram is owned by Facebook, it views Facebook verification as a trustworthy measure of your credibility.
Is it worth getting verified on Instagram?
If you’re wondering whether it’s worth going to all that trouble just to get a blue badge next to your Instagram username, the short answer is a resounding “yes”. Verification does more than to simply confirm the identity of the person behind the account.
The purpose behind verification is to prevent others from impersonating you. To a casual user, the obvious line of thinking is that if you’re worth impersonating, you’re probably worth following – or at least checking out.
Significantly, verified accounts appear at the top of the search results on Instagram. This helps to drive traffic onto your profile and increase your brand awareness.
The verified badge marks you as a member of the platform’s elite, as well as indicating you represent a maintained brand. This increases your chances of landing influencer deals with brands and making an extra profit from your Instagram activity by promoting other companies’ products and services.
Last but not least, verified Instagram accounts get access to special features on the platform, such as the swipe-up tool on stories. These can help to make your posts stand out and give you more creative scope when posting new content.
Even if you don’t currently meet the verification criteria on Facebook or Instagram, an experienced PR agency like FamousInfluencer will help you get verified quickly and easily.