So you’ve managed to cross over to the other side of Instagram stardom and have now been declared “Verified”. Getting the acclaimed blue tick is one thing, but there are rules to keeping it. Getting verified on many occasions does take a lot of time, energy and in some instances even money. After being verified there are still guidelines that have to be maintained in order to be able to utilize the advantages that motivated the drive to get verified. The platform has to cater to the interest of all its clients. The platform also has to maintain its legal obligations to safeguard itself and its users. Verified clients are given the blue tick as a mark of authenticity and a guarantee by the owners of the site that the account owner has been vouched at the highest level. Some owners of accounts may at some point become complacent when compared to the effort they put into becoming owners of verified accounts. To maintain the rules of the platform there are certain breaches of the arrangement that may see persons losing their “Verified” status.
Changing the Username of your Verified Account
The Username that is submitted to Instagram was a part of the information that was used to assess and eventually grant the account holder the verified status. Once you make changes to the account without the knowledge of the company it is seen as a breach in the agreement. Any deviation from what was confirmed as your personal information may now be considered as misleading information once it has been changed without authorization.
Transferring your Verification to another Account
The Blue Tick is yours and yours alone! If you attempt to reassign your verification to another account then this is one of the ways that can cause for you to lose that status. The account that is being used and has acquired the coveted category is the one that was legally granted the status. If a transfer is done to another account, Instagram can no longer confirm that you are the person who you say you are nor can they verify the content that has been permitted by them.
Violating the Terms of Policy
When verification is granted to you by the platform there are certain requirements that you are expected to uphold. It is a binding agreement between both parties that share a common understanding as to what kind of information can be shared and utilized. These may include but not limited to, how followers personal information can be used, the type of content submitted and if follower information can be shared and for what reasons. This is classified as the company’s Terms of Policy and is in place to safeguard users of the platform and the company that owns it. Any breach of this agreement will see action taken against the verified account holder that my either see the blue tick status lost or even the account being deleted.
It would be reasonably expected that any submission made to Instagram for verification has to come with a few rules and procedures. This is not specific to “Verified” Instagram accounts as general users have to maintain the same regulatory standard. A verified account however exposes the owners if the company to a more direct risk of legal problems. This is due to the fact that based on validation from the company itself shown by a visible blue tick, they have now told the online world that your account is above average and is a trusted source to engage with.
The blue tick is hard to come by; follow the rules and keep it moving.
PR has largely been the foundation of traditional media. However, brands realize the power of using Instagram as a PR technique. Instagram is generally a photo-sharing app, but businesses now see the platform as a great way to build brand awareness and create a sense of community around it. Instagram is personal and personal and this makes it a powerful tool for increasing brand awareness, engaging more people, and creating long-lasting relationships with your audience.
Brands are now using Instagram to convey an idea using visual media. Visual media are more engaging than text alone. These Images, when paired with a company’s branding, create a more personal connection between the brand and current and potential customers on Instagram.
Instagram updates constantly of features that allow for user engagement, such as sharing, tagging, and leaving comments.
Here are a few ways you can make the most of Instagram as a PR tool.
Hashtags can be added to your bio which helps users to find you directly through search terms for hashtags, keywords, your handle, and your brand’s name. In your bio,you can also place a clickable link that can drive traffic to your Instagram profile.
Consumers depend on third party endorsements for their purchasing decisions. Using influencers is a powerful PR strategy and are often disregarded by brands who use social media for public relations. It is paramount to determine if influencer marketing is the optimal choice and to pick the right influencer for your brand.
Elements such as font choices, colour can create a feeling of consistency. Uniformity can also mean consistently posting similar image categories on an agreed schedule. Reusing the same hashtags maintain traction and growth over time if the topic is relevant for consumers to use as well.
Selling and maintaining a good reputation on Instagram for your brand is almost like balancing building blocks; if one thing is out of line then everything may crumble. Maintaining a positive image and demonstrating confidence in your product are two of the ways to grow a legacy around your brand. One of the aims of entrepreneurship is to have an established plan for longevity, while making a profit. Simply joining Instagram and having a few products advertized does not guarantee growth or improved engagements. There are ways in which you can maximize the platform especially with a verified account to boost your exposure and enhance your engagements. Growing a reputation stars at the beginning of your engagements in the business and social world. It can either be a good one or a bad one depending on your own way of operating. Once you have managed to make yourself brighter on the map then it’s time to control that positive image that is being delivered.
Follow the Rules
One of the main things is to trust the operators on the Instagram platform in the guidelines that they have set for you to operate within. Regulations are put in place to safeguard the company, you the general or verified account holder and the remaining online visiting public. Any breach of these guidelines may open any one of the mentioned entities to various forms of liability. If for some reason you the Instagram account holder ends up operating outside the scope of your regulations, this will affect your account as you are now in breach. The level of legal exposure may negatively affect your reputation and may even end a potential start-up or larger company. Allowing the regulations that have been put in place to work safeguards you from sometime bad publicity there is sometime unredeemable.
Promote good products
It all comes down to bad press. Whether the product is tainted or the company managing the exposure will be important. The company or individual can manage its own response internally but an alignment to other companies or products that have been tainted can prove to be a task. Doing a bit of homework on your associates it very important as a bad situation may cause the demise of entities aligned to them.
Keeping your ears on the ground is important in maintaining a good reputation. Hearing what is happening from onset of situations can put you ahead of whatever issue may be brewing from the early stages. Possible damage control may be necessary to mitigate the harm that bad reviews may have on your brand. Getting feedback from all facets of your business is important to promote good PR.
Get help from Ad/PR consultants.
No one knows it all. Employing Advertizing or PR agencies to manage the image and response aspect of your Instagram account may not be such a bad idea. These persons are trained to respond to situations that may escalate if not approached properly. Image is everything in business and developing the right reputation can be a fragile process. The right thing being said at the wrong time may cause more issues than you ask for.
At the end of the day it is important for your reputation as a brand be managed properly. A misrepresentation of your product may affect you for years to come and may even kill your image before you start. Taking advice from even the regulators of the platform may save you some potential stress to do damage control. Some levels of bad publicity cannot be redeemed even with the best PR consultant.