Facebook is by far the largest social network, and it keeps steadily growing. By 2021, the number of Facebook’s users is expected to surpass 3 billion. For influencers and brands, this is both good and bad news: on the one hand, there’s a larger audience for our content. On the other, the competition is growing, too.
One way in which to stand out from the growing crowd on Facebook in 2021 is to get your profile verified. While verification on Facebook is not easy to obtain, it’s definitely worth the investment. Here are ten reasons why.
1. Implying fame and popularity
The purpose behind profile verification on every social media platform has always been to prevent a public figure from being impersonated. This means that the blue badge is typically reserved for celebrities and large brands.
By extension, every time a user sees a profile with a blue badge, they instantly assume it belongs to someone famous. By getting verified on Facebook, you essentially gain celebrity status on the platform.
2. Appearing noteworthy
It’s not without reason that people assume anyone with the blue badge on Facebook must be famous. It’s public knowledge that to qualify for verified status, a profile has to belong to someone noteworthy.
To obtain verification, a person has to have a series of media mentions and an extensive presence in the wider world, outside of Facebook. Verification will therefore make you appear noteworthy and important, as well as popular.
3. Arousing curiosity
One of the ways in which Facebook verification brings you more profile views is that the blue badge is intriguing to users who come across your name for the first time. At seeing the verified badge next to it, casual Facebook users are more likely to check out your profile to find out who you are and why you’re important enough to merit verification.
4. Ranking higher in search results
When users search for a name similar to yours, your profile will be displayed at the top of the list of results. This brings a huge boost to your visitor count and helps to reach a much broader audience with your content.
5. Avoiding confusion with similar names or brands
On most other social media platforms, you can increase your originality factor by choosing a unique username that no one else uses. Unfortunately, Facebook profiles use real names – and there’s no way to guarantee there won’t be other profiles with the same name as yours.
If anything, with the growing number of users on Facebook, it’s pretty much a given that there will be other accounts under the same name. However, the chances that someone else with your same name will also have a blue badge are minimal – so the most efficient way to stand out is to get verified.
6. Providing protection against fraud
The COVID-19 pandemic has had a series of unexpected consequences, including a huge increase in online fraud. More people are using online solutions, so in a way, it was inevitable that there’d be more fraudulent activity to take advantage of this increase in traffic.
By getting your Facebook profile verified, you can protect it against fraud – after all, verification was introduced to prevent impersonation attempts.
7. Inspiring trust and confidence in your audience
On the other side of this mechanism is your audience. By getting the blue verification badge, you can provide reassurance to users who visit your profile, letting them know they can expect authentic, high-quality content from someone who’s genuinely responsible for what they post.
8. Standing out from the competition
For influencers and public figures, competition is already stiff on Facebook – and as the platform continues to grow, it’s not going to get any easier. Verification can give you the boost you need to find and grow your audience, as the blue badge will put you a cut above casual users.
An influencer or brand with an unverified Facebook account just looks like a regular Facebook user – it’s the verification badge that sets you apart as someone of public interest.
9. Gaining access to the branded content tool
Verification will give you immediate access to the branded content tool on Facebook. With it, it will be much easier to track, promote, and evaluate campaigns and collaborations.
Facebook’s branded content tool has been designed with influencer deals in mind. When a company collaborates with an influencer for marketing purposes, this tool makes it easy to promote the campaign. Importantly, it also provides both sides with access to key metrics, indicating the reach and performance of each branded post.
10. Making it easier to get verified on other platforms
If you’re serious about your brand making a real impression online, you should aim for building a strong presence on at least two platforms. No one became an internet celebrity via Facebook alone.
Securing Facebook verification will make it much easier to get verified on other platforms. Firstly, you’ll already have the publicity you need to strengthen your application. Secondly, the blue badge inspires confidence – it will work in your favour, as the person reviewing your verification application on another platform will see that Facebook has chosen to trust you.
Facebook verification is particularly helpful for the notoriously hard to achieve Instagram verification. Even if Facebook is not your primary platform, it’s worth getting verified there just as a means of getting closer to Instagram verification.
To find out how Famous Influencer can help you get verified on Facebook, get in touch today.