You may have heard that if you want to get that coveted verified badge on TikTok, the best you can do is stay active, wait for more followers, and hope you get noticed. If you feel like this could take years, you’re not wrong – and even then, there are no guarantees.
Luckily, there’s a quicker, more efficient, and guaranteed way to get verified on TikTok. With the help of a well-connected, expert PR agency, you could be looking at a blue checkmark next to your username in a matter of weeks. Here’s why it’s worth paying for your TikTok verification, rather than waiting and hoping for the best.
1. It’s not guaranteed to happen organically
There are plenty of TikTok users with a large following who, despite being popular, don’t have a verified badge.
There’s a whole set of criteria for users to meet in order for TikTok to consider granting them the verified status, and these criteria change with time – so there’s no way to guarantee your hard work and staying active on the platform will result in verification, even after a decade.
2. The odds of going viral are not in anyone’s favour
No matter how good your content is, it’s still highly unlikely to make you a celebrity – and that’s essentially what’s needed for organic verification.
3. Time matters
The old expression ‘slow and steady wins the race’ may have its uses in other areas of modern life, but certainly not where it comes to becoming an influencer or otherwise taking over social media.
Using a shortcut to quickly get verified will immediately put you ahead of hundreds of thousands of other would-be influencers.
4. It will help you build a following now
The verification badge on TikTok is more than proof of authenticity – it causes other users to make a series of assumptions about you that have a huge impact on your follower count and popularity.
Verified accounts are reserved for the platform’s elite. The blue badge makes you part of that crowd, a cut above other users. It lends your account credibility and makes it appear more noteworthy, sparking curiosity and gathering more attention from your audience.
5. The ROI is worth it
Fast-track TikTok verification is not free, but the profit can hugely outgrow the initial investment if you play your cards right. Assuming you can use your newly verified account to grow a following and build a solid social media presence for your brand, you’ll soon be able to start making a profit – for instance, on influencer deals (promoting other brands’ products in your content).
6. Trends come and go
Social media platforms can be short-lived or go in and out of fashion – think Vine, for instance, or MySpace. By the time you reach a point where you can hope for automatic verification, TikTok may have outlived its heyday.
At the moment, TikTok is going through a phase of explosive growth. It’s outperforming all other social media platforms (yes, even Instagram) in terms of the number of downloads and new monthly active users. It’s well worth taking advantage of this influx of new potential followers, especially given that it’s impossible to predict for how long TikTok will stay in fashion.
7. You need media coverage anyway
Just like with any other social media, a good following on TikTok isn’t enough: you need to have a solid presence outside the platform as well in order to get verified the traditional way.
A professional Wikipedia page and a portfolio of features and mentions in the media is necessary for verification. Unless you get lucky and become a celebrity that online news sites want to write about, you’ll need to hire an experienced PR agency to get you some press, anyway.
8. You need to be proactive to reach success
With so many people vying for attention on social media nowadays, it’s essential to find an advantage over your competition in order to get ahead. Being proactive and seeking out opportunities to improve your chances are essential components of becoming successful.
9. It will keep you motivated
It’s easy to get discouraged when months of regularly posting high-quality content don’t seem to be bringing you as many followers and as much popularity as you’d like. Getting your TikTok verification fast-tracked will open up more opportunities, as well as helping you to stay motivated to take advantage of them. A verified status means you’re no longer a casual user hoping for a lucky break – you’re a TikTok pro.
10. It will help you get verified on other platforms
Last but not least, paying for TikTok verification will bring you a step closer to getting verified on other platforms, such as Instagram. You’ll already have a lot of credibility from your online presence and verified status on TikTok, which will help you on your way to getting verified elsewhere. Importantly, any of the materials produced for your TikTok verification – like relevant press – will be ready to use for another platform’s verification process.