As we dive deeper into 2020, there are some PR trends that need to be part of every company’s strategic planning. With these trends in your arsenal your company’s image will soar throughout 2020 and beyond.Read Now
Here are five considerations your PR team must keep in mind this year.
SEO Remains Relevant
SEO hasn’t lost its flavor and it will be even more relevant in 2020. The approach to SEO is what may change. One of the things you’ll have to appreciate is the value of video in search engine optimization. Videos get twice as many clicks as images and written content which means that your videos draw more attention to your brand than other content forms. Video content creation should therefore play a crucial role in your 2020 SEO strategy.
Tighter Connections Between PR and Marketing
If 2019 has taught us anything it’s that PR and marketing are moving closer to each other. This was a pretty predictable trend as PR is based on marketing goals and it is through good PR that marketing goals are met. Traditionally though, marketing teams were tasked with planning strategies for reaching the public, but the PR teams were expected to fine tune and execute these strategies. But a closer relationship has become necessary as the commercial atmosphere changes to one in which customer are more discriminating in deciding who gets their attention. Marketing teams and PR personnel will need to indicate clearly that they represent one brand. This trend will continue into 2020 with many companies pretty much merging the two teams.
Interactive Content Rules
Interactive content is going to be a big deal for PR teams in 2020. It’s inevitable since most of today’s internet users demand it. Features like online events, polls, gamified puzzles and quizzes as well as virtual reality will all become part of all effective PR campaigns.
Thanks to artificial intelligence and smart chatbots, you can harness the power of interactive customer service. With the right data on client interests, chatbots can be programmed to produce suitable responses to customers’ queries and guide them through the processes and commodities associated with the brand. This can be taken to the next level if customers’ interactions with chatbots are used as sources for information on how to improve services and products.
Personalized Brand Promotion is a Hit
The interactive nature of modern content tools will help businesses to connect with the public on a personal level. The 2020 consumer will sway towards the brand that connects on a one on one basis. Social media will be very useful where this is concerned as automated personalized responses can be delivered to each user much in the same way that group emails are delivered.
Emotional Content is on the Rise
In keeping with the trend towards personalization, content will take on a more emotional tone. The gradual progress into a digital world has left people yearning for the human touch and content that speaks to the emotions will hit the spot. PR strategists will need to design content that connects with people on a human level.