Four Instagram PR Tips for Startups

​Instagram is a game-changer in terms of social media marketing tools for startup brands. Having a large follower count plays a vital role in building an audience for your brand. Instagram is very important because of its significant engagement rates and large follower accounts. Since high traffic can be link to conversion and eventually sales, new startups have found an avenue to reach consumers effortlessly. Not only can Instagram help businesses build their brand and sell products and services, but it also allows you to connect with your audience, showcase your unique brand voice, and grow your following.

1. 
   ​Expand Your Reach with Hashtags

Creating hashtags is a good way to expand your brand’s influence and by using specific strategies to target audiences. Startup marketing strategies should focus on relevant hashtags which makes it easier for people to locate content relevant to your brand. When you are using hashtags, think about what words your target market might be searching for that applies to your video or photo. As your startup becomes more popular on Instagram, more people will use your hashtag. When your hashtags become popular, they enhance the way content can be discovered by potential customers because images and videos with hashtags get more likes, comments and views When creating hashtags, ensure they promote your business. Regardless of your industry, you can use tools such as the Hashtagify tool to determine the best hashtags to use for your business and target audience.
 

1. Create a Brand Narrative with Instagram Stories

Instagram Stories are vertical videos and photos that disappear in 24 hours. Instagram stories provide an amazing user experience and offer an excellent avenue for building a powerful brand narrative. Instagram stories allow you to experiment with different content like boomerang images, short videos, regular photos, and live videos. Your Instagram account is like a TV channel for your brand, encouraging you to think out of the box. Creating viral content online using this feature With Instagram Stories your startup targets new audiences. Your startup can also take advantage of Instagram’s Stories Highlights. This feature extends the life of your Stories by featuring them on your profile after they would normally disappear. The opportunity to share more about your company is possible by sharing basic information like:

• Locations: If you have multiple locations.
• About: this can be about your brand and possibly hours
• FAQs: Share information that customers often request.
• Product/service features: Feature the product or service.
  
  
• Follow a Unique Theme

Instagram is not just about likes or followers. To create a strong brand on Instagram, you need a consistent platform. Startups can use Instagram to showcase compelling messages. Instagram is more likely to attract followers to your startup when you have specific themes to display. Instagram’s influence comes from its ability to allow startups the chance to develop a brand personality. When you follow a theme, it showcases your creativity through Instagram highlights, posts, and stories. Starting with how you format photos to their colour choice, video effects, there’s a lot you can do to maintain a theme. Your pictures should stick to a similar colour scheme, and you should use the same filter or editing process for each photo, that way, your audience knows what to expect. This results in your feed being visually appealing to attract followers.
 

1. Offer Discount Deals

Posting exclusive deals on Instagram offer incredible Return on investment Offering discounts to Instagram followers and giveaways and special promotions. To offer discount deals and other promotions, you do not have to be an eCommerce store owner to use this tip. Be creative and figure out how to offer an exclusive discount for the products or services you offer.