How a Botched Instagram Verification Attempt Can Impact Your Brand

Delays
Instagram has a thirty day waiting period between verification attempts. This means that each botched attempt to verify your account pushes your timeline back and moves your goal a bit further out of reach.

Missed Business Opportunities
People say timing is everything and that is especially true with marketing. If your intention is to be verified to target a particular market at a particular time with a specific product, then it is now under threat if your verification continues to elude you. The longer you take to be confirmed, the more opportunities that may pass you by.

Loss of faith
Depending on the reason for the botched attempt, the impact to your Instagram life will be limited or significant. One of the main setbacks against your brand and your account being verified is loss of trust. This happens very often especially with brands with a high following population on Instagram. Fake accounts are constantly being generated with improving likenesses to the real ones. Everyone is seeking to capitalize on the free advertizing among other things. If for instance, entertainment superstar Jay Z’s Instagram page is cloned then chances are the name alone will still generate a high following regardless of who is the real user behind the account. This diverts potential followers and also compromises the credibility of the account and eventually your brand. Another big problem is that persons through various means can now use the copy of the account to commit numerous atrocities including identity theft or in furtherance of financial scams. If your brand has been subjected to these possibilities then trust is now an issue.

​Not all bad news is bad news
A botched Instagram verification attempt can impact your brand positively if you identify the limitations that would have caused it in the first place. Feedback is important in this case as it allows you the opportunity to assess your brand and what it represents. The delay will help to focus your attention more on the account to make a more deliberate effort to understand why. During this phase it may bring up things that you weren’t paying much attention, such as:

• The possibility that your account has been cloned and redirecting followers
• Your interactions with followers is too limited
• Your brand is not being represented strongly enough
• You need help with marketing your content.

Affects Credibility
Having a verification attempt go sideways may give off a bad impression about your brand to potential followers. The “blue tick” verification is a strong indicator that the account can be trusted to follow and pursue possible business opportunities with. Everyone engaging a brand wants to know that their product is in safe hands. The verification helps to give that confidence by confirming with the blue tick that you’ve been vetted and now have the thumbs up by the Instagram community.

Getting the much sought after Instagram Verification blue tick is not as easy as most persons think. The fact of the matter is that quite a few people with that intention don’t get verified on their first attempt. It has also happened where users sometimes login just to realize that they’ve been selected for entry into the coveted VIP club of verified Instagram users. But having a botched Instagram verification attempt can negatively impact your ability to be verified though it’s not the end of the world. There are opportunities that will be missed during your time in the cold; especially if your main purpose for verification is for growing your advertizing width for business. One of the best things to do if you are not verified after your attempt is to look at the reasons for the failure and learn from those mistakes.