Social media in recent years has become a very important part of PR and marketing for brands because of brand awareness. Social media allows brands to stay engaged with their target audience and readily respond to queries. Building engagement involves dedicated efforts where you need to constantly prove to your customers they can trust your brand.
The sought-after verified symbol plays an important role in the social media marketing strategy for brands. Once your YouTube channel is verified, it can be identified as the official channel of a creator. Verified channels help to establish the authenticity of your channel and to distinguish your channels from others with similar names on YouTube. Essentially, being verified helps to identify your brand as a credible account.
YouTube is more than a video sharing app but a door for brands to reach their target audience on a wider scale. YouTube’s verification is a grey checkmark or music note that appears next to an account which means YouTube confirms its authenticity. Brands are always being impersonated so you need to ensure valid information is being shared from your account.
YouTube’s growth is unmatched when it comes to user traffic and users that enjoy video content for a brand’s target audience by using mini commercials and behind-the-scenes looks at your company culture. Brands can use the app to promote products and provide customer service to help viewers spread the word about your business.
To be eligible for verification, your channel should have at least 100,000 subscribers. Also, your channel should be authentic. It should represent the real entity it claims to be. In addition, it should be public, active and have a profile picture.
Being verified on YouTube has helped brands:

Grow Your Worldwide- Creating video content attracts visitors who would never come across your business any other way. YouTube provides closed captions so without even being a native English speaker or persons with other impairments, your message can still be translated.
Boosts CredibilityPeople will trust verified businesses on YouTube over unverified ones. They tend to perform research before a purchasing decision which is why online reviews and online reputation is extremely important. YouTube’s blue checkmark increases your brand’s credibility considering only a relatively small number of accounts are verified, it signifies your brand as relevant.
NetworkingBeing YouTube verified also makes a business more inviting to other brands or influencers. To network and grow your business, collaborating with other verified users will help your business visibility.
INCREASED BRAND AWARENESSYouTube verification increase brand awareness. Verification can also bring business if a potential partner has not heard of your brand, the check indicates your company is an industry leader.
Authenticity and social proofBeing YouTube verified gives you instant authenticity. Since YouTube deems your account to be authentic other users will view you the same way and trust content uploaded.  This leads to social proof which is the idea that if others approve of something, it must be right.
Trust BuildingTo be verified on YouTube business must go through a process to prove that it should be verified., to be verified, you must show relevance in the digital world and presence on social media. Some platforms also require you to prove the uniqueness of your account, which is especially important as there are so many duplicate accounts on social media.
 
Being YouTube verified helps people to know that you are the authentic brand, and they can take you seriously. This helps you build more genuine connections and brand awareness so more people will recognize what you do