Social media is a powerful tool in this age of technology. Information and communications technologies have become so integrated into social and professional life on earth that around half of the world’s population has become engaged in this fashion.
Platforms like Facebook, Instagram and twitter are teeming with users who are also current and potential clients, making the ideal virtual spaces to promote your company.
Creating that Buzz
Through your company’s social media platform you can generate interest in your brand and create a buzz around your products or services. Of course, this requires meticulous attention to detail as well as frequent posting. To do this, ideally you’ll need a team of strategic planners who know how to read the market and appeal to them appropriately.
The content posted to your social media pages is critical in the process. Active and successful commercial social media pages feature frequent posts designed to appeal to the target audience. Video content is quite trendy these days, with most commercial social media accounts engaging the virtual world in this way. In fact, video content is more likely to attract clicks than images or written content. If the content goes beyond being informative to include entertainment elements then is even more valuable as a PR tool.
The sharing of content is one of the major activities on social media. Users highlight the posts they like and by sharing, suggest that others take a look. When this content is shared by users it gets exposed to a wider audience. In fact, some posts become viral meaning that they attain extremely high popularity among users. When this happens to your content, your company benefits from the resulting infinite global exposure. This allows your brand and its associated messages to expand beyond geographic, cultural and language barriers.
Connecting With Clients and Building a Base
Users who follow your social media page become part of a growing client base. It gives you access to a unique community – a community of people who are interested in what your company has to offer.
These pages are also great tools for customer service activities. Customer service is just one of the many ways you can promote a positive image of your company. In addition to posting responses to issues that concern your client base, you can use this page to respond to customers on an individual level.
The feedback you receive from your followers on social media can also help to expand the horizons of your company. You can use the feedback to adjust your operations and offerings to better meet the needs of your target audience.
Social media is a useful tool for lead generation. In addition to grabbing the attention of the virtual world, your social media pages can be used to lead customers in predetermined directions. You may find for example, that many customers transition from your social media page to your ecommerce platform after following a link. You can also direct customers to your website and blog in a similar manner.
Through social media, you can also boost sales by drawing attention to special promotions and deals. With this information at their fingertips, your customers are in a better position to capitalize on your offers.
With the right PR team on the job, your social media pages can be growth catalysts for your company.