Some people make the mistake of underestimating the power they have over influencing the actions of others. This can be a fatal error if you’re in the business of marketing or public relations these days.  Whether marketing yourself as a brand ambassador or simply giving an opinion on a particular service that you’ve interacted with. As a Verified Instagram user you have the power to reach a lot of persons with your over ten thousand followers. The trends you highlight on your page and the attention you bring to them is an ideal marketing power that could be utilized by someone that needs to drive potential customers to products. The key to being useful in that field is to maintain control of your verified brand and use it as a vehicle for promoting. One of the basic ideas is to maintain a really strong verified platform with a following that is constantly growing. Expanding your visibility will also be a key selling point for potential users of your platform. The more people you know, the more people you can influence. Once it has been identified by a potential user that you are credible, appealing and persons can relate to you, they will want to reach in to capitalize on that potential market by using your pull.
 
Brand Management
Brand management is important; especially, when you have the capacity to attract a high volume of persons to a product. The new age method of using online influencers for marketing has seen great increase especially over the last five years. Originally, the idea was mainly confined to celebrities and enthusiastic bloggers, but it has now grown into a booming industry with more persons seeking out Instagram verification with a view to becoming digital advertising agents. . Brand management for Instagram accounts is essentially all those steps that help to keep the account relevant and popular. With the right type of brand partnerships, a verified Instagram user can change the face of a product just as easily and possibly more quickly than a traditional advertizing agent. Brand consistency and credibility is also important in building your profile and making yourself more marketable to companies or interested persons. PR teams should also be strategic in choosing which Instagram verified accounts to use to promote their brands.
 
Consistency
As an influencer, accepting marketing jobs on products that are consistent with your personal brand is a great way to exercise better control and leveraging of your market space.  The fact is that you have developed a name based on a consistent model. It is also good to know the product history and the advantages and disadvantages based on how familiar you are with similar markets. Aligning yourself with familiar products affords you the opportunity to speak more clearly on an item and with more authority. Your content development is part of your sell and bargaining leverage. The stronger your brand and its associations the more negotiating power you have.  
 
Strategically leveraging your Verified Instagram account is important to maintain the income earning potential and growth of your brand. Aligning yourself with products that are credible and in line with your image is also a large part of maintaining your good name in the business. If a promotion on your page ends up being a disservice to a customer, it is likely that this may cause a negative feedback on your Instagram platform.  However you see it fit to develop your brand, always have a plan on how to maintain control on how the brand is used and how to get the best money value for your account.