How to Leverage the power of Social Media for Startup Success

Social Media can be used as a powerful tool to build any business. Startups, in particular, need to tap into the immense potential of social media Through social media, startups have access to the eyes and ears of roughly half of the world’s population. This vast network is ripe with opportunities for communicating and promoting a brand. Clearly this would impact your sales either negatively or positively based on the response the public has towards the information on your business.

Using Social Media to Promote Your Startup
Startups that can successfully captivate the attention of the world’s digital citizens is already on the road to success. Marketing on social media platforms allows for the establishment of positive opinions of the brand. These positive impressions can translate into sales.
The most powerful social media platforms, Facebook, Instagram, Twitter, TikTok and LinkedIn provide startups with the ideal digital tools for sharing text, image and video content with their target market. It is therefore a good idea for a startup to establish a presence on each of these platforms in order to saturate every corner of the market. To maximize the impact of social media on their brand, startups should also engage in integration. This means ensuring that visitors can easily navigate between their social media pages. It also entails connecting social media pages with ecommerce platforms.

The Network at Work
If a startup brand gets social media marketing and PR right, half of the work is already done and many soon find themselves benefitting from the modern version of word of mouth. This is because one of the unique capabilities of social media is the power of each individual. Social media platforms like Facebook, Instagram and Twitter allow their users to share the things they like with others. This means that users can share the branded content that appeal to them with others.  What this means is that if your startup’s social media content strikes the right chord, it could go viral and take along with it your brand identity.
 
Developing a Brand Identity
Brand Identity is crucial, which means that the nature of the content that startups post on social media must be carefully considered. The market which a business is targeting is important when creating a social media presence. A certain type of content has to be posted and interacted with by the brand. For example, a gun shop is most likely going to post guns and videos of ranges instead of posts against guns because that is what majority of their customers are in favor of. A large number of factors go into profiling a business’ potential market. The age, geographical placement, gender, and race of the customers are all factors that can make the difference between getting or losing a potential customer.
A business that puts methods in place to take suggestions from its potential customers is more likely to attract and maintain loyal customers. Social Media makes it easier for customers to voice their opinions on the service and products provided by a brand. Instead of physically visiting a business location or having to call or email a customer can simply send a message or comment their opinions on company posts. This method is more efficient because it is easier to pinpoint the problem a customer is trying to highlight when content is there to match it with. Business can also use social media as a means of carrying out simple surveys instead of waiting on customers to make enquiries.
Startups that use social media strategically can surpass the competition with ease. It is easy to see what the competition is up to and then use this information to inform your own social media marketing strategy and adjust other elements of the company as may be necessary. Additionally you can know what not to do from the experiences you witness competitors go through with certain business attempts.
Without a doubt, social media is a critical tool for startup success.