How to Use Instagram Effectively for PR

PR has largely been the foundation of traditional media. However, brands realize the power of using Instagram as a PR technique. Instagram is generally a photo-sharing app, but businesses now see the platform as a great way to build brand awareness and create a sense of community around it. Instagram is personal and personal and this makes it a powerful tool for increasing brand awareness, engaging more people, and creating long-lasting relationships with your audience.
Brands are now using Instagram to convey an idea using visual media. Visual media are more engaging than text alone. These Images, when paired with a company’s branding, create a more personal connection between the brand and current and potential customers on Instagram.
Instagram updates constantly of features that allow for user engagement, such as sharing, tagging, and leaving comments.

Here are a few ways you can make the most of Instagram as a PR tool.

1. Showcase Your Products on Instagram

Your products or services being the core component of your company, blogs and reposts can be a good way to communicate about your new products.

1. Optimize your Instagram profile

Your Instagram bio is a chance to quickly introduce your business by taking the time to make a compelling introduction. This should provide a clear explanation of your brand that appeals to your target audience and matches your brand voice.
Hashtags can be added to your bio which helps users to find you directly through search terms for hashtags, keywords, your handle, and your brand’s name. In your bio,you can also place a clickable link that can drive traffic to your Instagram profile.

1. Benefit from the influencer community

The impact of influencers depends on your brand and customer base. However, having a large follower count is not the same as influence, and it’s important to choose partnerships strategically and with caution.
Consumers depend on third party endorsements for their purchasing decisions. Using influencers is a powerful PR strategy and are often disregarded by brands who use social media for public relations. It is paramount to determine if influencer marketing is the optimal choice and to pick the right influencer for your brand.
 

1. Promote company culture

Instagram provides insight into the inner life of your company, allowing you to connect on a more personal level. Instagram give followers an inside look at your company’s culture and people or highlight company events. Highlighting employees and company news are contents that provide a personalised touch and personalise your brand.

1. Brand consistency

Visual consistency is appealing aesthetically but helps make the content you post is recognizable as part of your company.
Elements such as font choices, colour can create a feeling of consistency. Uniformity can also mean consistently posting similar image categories on an agreed schedule. Reusing the same hashtags maintain traction and growth over time if the topic is relevant for consumers to use as well.

1. Build strong relationships with customers

Instagram makes a great platform for connecting with customers on a personal level. Consumers are likely to recommend brands to others after interacting with them through social media. The more you can interact directly with people through likes, comments, or following them the better for your brand. Which ends up being a cost-effective method to increase brand awareness.

1. Analyse what’s working

PR campaigns work best when they can be measure over time. Instagram helps with brand success but measuring success requires being able to figure out which strategies are more effective for your audience. Instagram has built-in analytics, so you can analyse and track trends and improve your account’s performance over time.