Should Influencers be focusing on Clubhouse?

The world of social media, by its very nature, is a constantly evolving one. In the existing pattern, social media platforms emerge, dominate the scene for a while and then give way to the newest platform.  Clubhouse is one of the latest arrivals on the social media front having been launched in April of 2020

Clubhouse… At a Glance
Clubhouse is a social media app that facilitates real time voice communication between users from around the world. Currently the app’s users share advice and participate in networking as well as panel discussions and live podcasts. But, like many other social media apps, the app may evolve over time depending on the plans of designers and the demands of the market.
 
For an app that is barely a year old, Clubhouse has performed impressively. As of February 2021, the app had attracted over 10 million users with 2 million of those being active each week.

What This All Means for the World’s Influencers
Influencers’ relevance and professional success are hinged on their ability to stay current on the social media front. Consequently, any influencer who wishes to stay in the limelight must also keep up when new social media apps like Clubhouse emerge. Clubhouse’s impressive beginning is an indicator that big things are in store for the app’s future.

A VIP App for Influencers
The app’s first influencer, Sheel Mohnot, can be considered a pioneer in leveraging the features of Clubhouse to augment and engage a following. Since then powerful influencers like Josh Richards as well as international entertainment superstars like Tiffany Haddish, Kevin Hart, Oprah and Elon Musk. These celebrities have helped to pull millions of people around the world to the app.
In addition to the appeal of influencers, people around the world flock to Clubhouse because of a popular phenomenon in the digital world fear of missing out (or FOMO). Once digital citizens find out about the latest app, they want to ensure that they are in the know. No one wants to be out of the loop or left behind.
App users are also attracted by the exclusivity and opportunities offered by Clubhouse. Exclusivity is delivered through the app’s invitation only method of admission. Once inside this exclusive digital circle, members are able to share their voice on many issues whether academic or for entertainment purposes.  Undoubtedly, influencers who make it onto this social media app have a unique advantage over their contemporaries who don’t.

How the Clubhouse App Fits Into the Influencer’s World
Undoubtedly, Clubhouse is an important app for influencers. Influencers reap the best benefits from digital spaces that are most frequently used by their audience. Clubhouse is ideal where this is concerned as users typically spend between 11 and 22 hours, and in some cases as many as 40 hours on the app per week. Evidently, people who use the app spend a lot of time on it which gives influencers ample opportunities to boost their impact on the digital world. 
Additionally, Clubhouse has a program called creator first, which was created specifically for influencers. At the launch of the app, 40 influencers were on board this program. In March of 2021, the app offered an exclusive opportunity to 20 influencers to join its ‘accelerator program’.  This represented a golden opportunity to become a part of the elite circle of influencers on the app.
Today’s influencer should definitely be looking seriously at the Clubhouse app, which has been aptly named ‘the next big thing’ by many in the industry, in order to decide whether it should be included in their arsenal of tools. 

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