Should You Outsource Your Social Media Verification?

Social media has become a critical tool for marketing, public relations and a host of other business functions. It has become the norm for brands to be present on multiple social media platforms and the superior brands occupy all of these platforms.  Additionally, social media verification is high on the priority list for brands around the world. And with good reason: Verification on social media platforms comes with a wide range of benefits for a brand. But reaching verification goals can be time consuming. So should you entrust this project to a team of experts? Let’s explore.

Better Use of Your Time
Like the outsourcing of many other tasks, outsourcing your social media verification, can save you a lot of time and effort. Getting verified on social media platforms can be time consuming. This especially true if your brand has a presence on multiple social media platforms. Social media management professionals have targeted expertise in meeting all of these requirements. They also have at their disposal, the network of services that will help achieve verification. If you were to build this network yourself, it would take quite some time, which means not only will you be distracted from other business elements, but the attainment of your

verification goals will be delayed.
Because the team or professional you hire will take care of the details required to help you reach your social media verification targets, you will have that time to take care of other business. This time and effort can be invested into other areas of your business. Some areas that may benefit from your extra attention include; product design and development, HR management and financial planning. With more time available to focus on these other business elements, you will be poised for success.

Improved Use of Social Media
In order to realize your verification goals, the experts you hire may also need to augment your social media pages. In doing so they may finish or tackle those social media tasks you’ve been meaning to get to for quite some time because, let’s face it, social media management is overwhelming for many CEOs and entrepreneurs especially those with limited staff.  These tasks include, producing and posting engaging content more frequently, connecting or linking multiple pages and encouraging an increase in digital fans. This is a bonus that will boost your business. Social media pages that are more likely to earn verification feature frequent, engaging content and this is key to lead generation and conversion.

Faster, Legitimate Verification
With a team dedicated to getting your brand’s social media pages verified, you are more likely to reach your target faster. The right team will also secure a more legitimate verification for you. This is a crucial point to note as some social media page shave been known to revoke verification after discovering that users engaged in underhanded practices. This is another reason it is important to thoroughly vet the team before hiring them to handle your verification issue.

Your Budget
Can you afford to outsource your social media verification? This is a key question that each CEO and business owner must consider when contemplating verification. If there is room in your budget to pay for these services then you don’t have to worry, but if your budget is limited, you may need to hold off on outsourcing your project until you have enough funds to pay for the services of a true professional.

How Much Control Can You Relinquish?
Another key factor that should inform your decision to outsource your social media verification project is your need for dominion over your social media pages. If you are a micromanager at heart and need to be in control of every minute detail of your social media presence, then outsourcing is not the right move for you.
Ultimately though, the decision to outsource your social media verification will depend heavily on your budget and your brand’s short and long term goals.