Undoubtedly, content reigns supreme in the digital world. Content plays a powerful role in verification on any media sharing platform, especially YouTube. In fact, the quality and quantity of your YouTube content can help to either earn verification or prevent it.
YouTube Channel verification prerequisites include a subscriber volume of at least 100, 000. To get to this target you’ll need to have the right type and volume of content. This is why content is always a significant factor in determining whether a channel attains verification on YouTube.
Content Quality Matters
Digital citizens are drawn to content that either entertains, inspires or informs them. Brands that want to earn that subscriber criterion to apply for verification must first produce the type of content that will attract subscribers. When viewers find value in your content, they will be inclined to subscribe.
Some of the elements to be considered in the creation of appealing YouTube content include the visual elements (a talented graphic designer would be useful here) and strategically selected audio content. The messages and the creative ways in which they are delivered are also crucial, especially for those target audiences that prioritize entertaining content above others.
It is therefore important to keep your fingers on the pulse of your target audience Stay in the know about the latest interests or hot topics. Ensure that your content always delivers whatever your audience craves. Of course this means constant market research and the continuous application of creative thought.
Content Delivery Schedule
It is true that your content should be appealing and useful but that is not all. To successfully rise to verification status on YouTube, channels need to deliver fresh content at a pace that pleases their subscribers. Appealing content may grab some subscribers at first but to keep them, you must engage them continuously. Even if you have acquired the numbers, you will soon start losing them if you do not meet their demands for frequent releases. Releases that are delivered on predictable schedules are ideal. Consider releasing fresh content weekly or more frequently.
Authentic and Free from Copyright Infringements
In addition to being appealing and current, content must also be authentic. YouTube channels found guilty of copying content from other channels will not gain YouTube’s verification approval. All the content posted on the brand’s YouTube channel must be free from content that is clearly taken from other sources.
Before granting verification status YouTube’s employees will check the background of your brand. This includes exploring the type of content posted on your other pages. This helps them to determine whether your YouTube channel reflects a genuine brand and is deserving of verification status. It also helps them to identify those brands that breach digital media ethics on other platforms and therefore are likely to commit similar breaches on YouTube. As a result, the type of content your brand endorses or promotes outside of YouTube can impact your bid for verification.
Content Outside of YouTube
The content on other digital platforms representing the brand also helps with YouTube verification. It is through the content on websites and social media platforms that many viewers find their way to YouTube channels. The right content is designed to direct traffic to the brand’s YouTube channel, increasing the chances of the channel earning more subscribers.
The first step to getting verified on YouTube is to reach that landmark of 100, 000 subscribers. And since subscribers are best earned through content, brands aiming to earn that special position marked by a grey background behind their channel name must prioritize the volume and quality of the content they post.
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