​For many years, mainstream media has been the leading method of marketing products and services. Companies even before this time have been making good use of celebrities and any other famous figure to add appeal to whatever is being promoted. One big addition to the advertizing pool has been the internet and its various social media platforms. One such introduction has been the use of platforms such as Instagram accounts to generate and grow a following that is directed toward specific items. A point to note however is that this particular account has to stand above the rest by meeting a certain criteria. This is done through having your Instagram account “Verified”. It also comes with a few advantages especially when it comes to marketing and branding. Some of the reasons why you should aim for verification are quite obvious once you understand the perks it comes with.  

For many years, mainstream media has been the leading method of marketing products and services. Companies even before this time have been making good use of celebrities and any other famous figure to add appeal to whatever is being promoted. One big addition to the advertizing pool has been the internet and its various social media platforms. One such introduction has been the use of platforms such as Instagram accounts to generate and grow a following that is directed toward specific items. A point to note however is that this particular account has to stand above the rest by meeting a certain criteria. This is done through having your Instagram account “Verified”. It also comes with a few advantages especially when it comes to marketing and branding. Some of the reasons why you should aim for verification are quite obvious once you understand the perks it comes with.  

​It Authenticates Your Account
You should look to acquire the much sought after blue tick that confirms that you’ve been verified on Instagram. Having your Instagram account verified allows you to stand out above the rest and helps in confirming the authenticity of the account. One of the constant problems with accounts that have especially large followings is that they tend to get copied/cloned more often than desired. What the verification blue tick does is highlight your account as the real user when compared to the copied versions. When it comes to marketing and associations in business, operators are keen on aligning themselves with original representatives for their ideas.  

Strengthens your brand
Another good reason to have your account aim for verification is that it strengthens your brand. Owing to the fact that verification is reserved for globally recognized brands, celebrities and notable public figures, once you fall into that category your potential is seen to be more appealing and a real contender in the business market. A verified account is also more visible to online users. It appears before all other search results as your account is now a priority in the search listing. Your appeal to potential users of your platform and significant growth in your online advertizing business may eventually be owed to getting that single blue tick.

Improved numbers for wider advertizing reach
As the saying goes, “the more the merrier”. With everything being done for verification, the main interest and pull for your brand on Instagram is the number of followers that you have and your ability to attract more. This will become easier once your brand has been verified. One of the ways for your account to seen and engaged by potential brand partners is to have a high capacity to influence a large number of people. Your Instagram account and brand has now become a central location for products and services to be advertised while engaging large numbers. Rather than multiple persons searching multiple sites for items or services, your brand will be synonymous with these items in your advertising pool and will now grow your following.  
Regardless of your reason for seeking to be verified, it will invariably improve the potential of your account. The verification allows for the Instagram profile to be confirmed as a credible advertizing medium with a very good recognition. Remember that ultimately it comes down to your following crowd and your ability to reach people. Your verified is now in the high flyers club that now promotes high quality brands by also being a high quality brand. Your associations are now at the top level separating you from being the follower to the much sought after account to be followed.