Verified Vs. Unverified Instagram Accounts: What You Need to Know

 “I’m verified!” the statement that confirms you’re way above average move in the Instagram social media universe. This happens when Instagram has confirmed that based on the number of followers you carry on an authentic account, you now fall in the category of social media royalty. Like any community with interactive groups and constant socializing, the “citizens” determine your rise to stardom with a confirmation of your position denoted by a blue tick beside your Instagram account. The tick confirms that the account is that of a genuine public figure, celebrity or brand it represents. Your fame in the Instagram world translates to your presence online and the amount of users who have chosen to actively follow your page. In other words you’re the popular kid in school and everyone wants to know what you’re doing. You set trends and make references that many people follow because you are somehow involved. To be “Verified” one has to have the following of at least ten thousand followers. The verification is not automatic as there is an actual application to be done with the submission of additional private information.
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Benefits of being Verified
The internet has become one of the leading forms of advertising whether through a formal and detailed website or just through having a social media profile. If a verified Instagram member is associated with a particular product it is very likely the through the connection there will be a large uptick of sale or use of the item. A verified Instagram user will prove to be a really good tool for business marketing. This verified status translates to an opportunity for persons with a verified account to earn through brand marketing to persons who will follow their lead. 
A brand with a verified Instagram account has a powerful reach as each of these followers is a potential advertiser who might share the brand’s content. The nature of social media ensures that this impact continues to multiply, in the long run translating into improved business performance.
 
One of the leading online influencers includes the world’s most recent and youngest self-made billionaires, Kylie Jenner with an Instagram following of over two hundred fifty million followers. Her selling power for any brand is overwhelming and allows her to make money just by using her platform to speak or simply give an opinion on a product.

Unverified Accounts
The average account user on Instagram is classified as an unverified account. Fact is that you have to start somewhere before being conferred with the honor of the well sough blue tick. These accounts are still very important in the grand scheme of the platform as they help to feed the structure or get fed into. There are quite a few really entertaining members of the Instagram construct who are yet to be a part of the income stream. It is important to note that there are quite a few famous persons with unverified accounts.  From famous members of the Hollywood red carpet to football clubs and Brand name shoes lines.
In any case having an Instagram account can be good for just socializing or heading into social media marketing. It can be fulfilling as an influencer who helps to determine the direction of a product or just for bringing attention to a cause. And for brands; being verified helps to boost brand presence and by extension business performance.  The contribution that unverified accounts make to the platform is also very important as these help to grow the overall platform population. The more users that are interacting on the page the wider the advertising group that is available for products on show. 

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