Verified: What This Instagram Milestone Means for Your Brand

Being a member of an online social network is all good for keeping in touch and getting updates on when is the next reunion; if that’s all you’re in for. Things have however changed over the years with businesses increasing in their use of online media as a deliberate marketing tool to reach potential clients. Getting your Instagram account Verified is one way of capitalizing on some of the benefits that are offered by marketers.

​Highlights Brand Credibility
A Verified Instagram account means that there are new bonuses coming to your brand. Becoming a Verified member of Instagram helps your brands ability to be seen as a top marketing prospect after you’ve been officially declared as a firm and credible member of the platform. The accreditation of being Verified also helps in filtering potentially cloned profiles as the well sought after blue verification tick authenticates the user profile. It confirms the trustworthiness of the account and gives confidence to followers of your brand.Verification allows persons to be sure that they are in fact following the intended account. Hitting the verification milestone does take a bit of doing but, it all pays off in the end as the verification also assists in increasing  followers and improving brand associations. The verification confirmation is mainly confined to well-established social media influencers, celebrities and highly recognized brands. The verification is given to those persons who fit the criteria above the average user who has met certain standards.

Improved Product  Awareness
With your new verification status there will improvements in your followers which will directly affect the number of persons who are aware of your brand. One of the important features and benefits to being verified is that these accounts are shown at the top of your internet searches. Verified accounts are prioritized in online searches increasing the probability for viewership.  Instagram content that has been verified has proven to be more recognized and preferred by internet search features allowing for more client engagements.  

Access to Verification features
One of the perks that come with an Instagram Verification is the platform’s “Swipe Up” feature”. The Swipe Up feature basically refers to an advertizing shortcut to products and services on the holder’s account. Rather than moving through various links to view ads, the “Swipe Up” cuts the search time and navigation of your follower. With this option on the Verified page followers will be able to access new items quicker and easier by using your page. This will also improve on new followers and viewers due to references from your existing list. This feature can also highlight specific items for advertizing to followers.        
Over the years, advertisers have opted to increase their reach using an online presence rather than using mainstream media. It has fast become the chosen advertizing platform for many high profile brands that are effectively showcased by well established online influencers. Having a verified Instagram account translates to you hitting an outstanding milestone in your social media presence and also the potential to earn an income. Having your Instagram account Verified is also a big move in authenticating your profile and confirming that followers are actually communicating with their intended influencer.  A Verified account also means that your account details will be shown as a top search result when surfing the web. It will appear as a preferred result on the listing which will improve viewership of the account and its products. Features such as the shortcut advertising “Swipe UP” option are then accessible to the account holder as soon as the verification is confirmed.
Being Verified means that with all the improvements in the account, the platform is now set to improve your credibility and your following, which inevitably improves on your advertising and earning capacity.