Verifying a Business Account on Instagram: Four Things You Should Know

Many business operators would assume that they can only be verified by Instagram only if they have a large following amounting to over the thousands. The other assumption is that the account has to have that large scale stardom which is only comparable to the status of celebrities or a large international brand. This is not so, as there are other factors involved in the process that will give you the edge over other businesses and persons looking to gain a seat among the stars. Truth is that other mistakes are what make some persons unable to gain that title and be on that platform.
The Instagram blue tick eludes many businesses and individuals due to the fact that they are either ill advised or trying too hard on their own without really knowing what to do. Verifying a business account on Instagram can be just as easy or as difficult as a personal account. But there are a few things that any brand seeking Instagram verification should know.

Many business operators would assume that they can only be verified by Instagram only if they have a large following amounting to over the thousands. The other assumption is that the account has to have that large scale stardom which is only comparable to the status of celebrities or a large international brand. This is not so, as there are other factors involved in the process that will give you the edge over other businesses and persons looking to gain a seat among the stars. Truth is that other mistakes are what make some persons unable to gain that title and be on that platform.
The Instagram blue tick eludes many businesses and individuals due to the fact that they are either ill advised or trying too hard on their own without really knowing what to do. Verifying a business account on Instagram can be just as easy or as difficult as a personal account. But there are a few things that any brand seeking Instagram verification should know.

​Verification Means a Reduced Risk of Cloning
Based on the nature of the business, verification will be an added security feature to your account which confirms its authenticity and credibility. When an account is unique in nature based on its potential reach and other factors, there will be persons or other entities seeking to capitalize on it. Having a verified account with the blue tick displayed during the search, confirms that the account is that of the true owner and that the account being followed is not a clone of from an original. This is one added bonus that increases the following by focusing the search more efficiently.   
One of the things that help in verifying a business account on Instagram is for the decision makers at Instagram see the reactions from actual users of your goods or services. Encourage persons to write reviews on your business Instagram account as to the positive encounters that they may have had with the entity. It is good for persons to sell your profile for you to encourage growth and to strengthen the brand in search of that confirmation. In your profile description, you can give details about your company and give some intimate details of your operating efficiency and high level associations that may encourage new customers. 

PR Agencies can Help… But Choose Carefully
Many businesses use the assistance of marketing agencies to get verified. This helps the verification process and may even speed it up due to the structure and deliberateness of the attempt. Marketing groups also tend to have a better grasp of what is required to get verified.  Be sure to choose an agency that is reputable. You don’t want to achieve verification, only to have it revoked in a few days or weeks because underhanded methods were used by the agency you selected.

Verification Will Increase your Market Reach
With a verified account you can do many things. You can demonstrate your own credibility.  You can do your own description and control the creation and distribution of your authentic content. Verified accounts attract more followers. People trust the blue tick and are more likely to follow accounts that display this badge.

After Verification Come Rules
Having a verified account does not afford you free reign to use Instagram in any way you please. There are rules that verified accounts must adhere to in order to retain their verified status.
A verified account offers many perks on Instagram and therefore it is worth pursuing, especially for brands that want to expand their reach and remain relevant in the minds of their target markets.