The association between social media and good PR is undeniable. In just a few decades, social Media has quickly transformed into a mirror version of the physical world. Platforms like Instagram are being used to successfully position brands at the forefront of global attention. This translates into boosted visibility and ultimately increased profits as well.
Since social media is relatively easy to access- pretty much anyone can set up an account claiming to be anyone. There is precious little barring users from setting up profiles using names and brands that belong to others.
In fact, fake or clone accounts are rampant on many of these platforms and the oversight teams are kept constantly busy as they try to come up with new ways to prevent this. What does this mean for legitimate brands? Well for one, it means they need to protect their identity from copycats. Verification is one way to do this.
What is Instagram Verification?
Instagram verification is a process by which the platform acknowledges a brand as being legitimate. This acknowledgement is reflected through a verification badge that is visible to users. Most social media platforms have this verification feature but the Instagram verification is by far the most difficult to attain. Of course this makes it even more valuable for companies that envision a strong virtual presence in the long or short term. When your account has been verified, you’ll see a blue badge next to your profile name along with a tick.
How IG Verification Helps Your Brand
With Instagram verification, your brand develops a higher level of trustworthiness. When viewers see your verification brand, they immediately associate it with legitimacy. As a result, your posts are taken more seriously and you are more likely to see the responses you hope for (including more people following links in your posts and making purchases).
Get Under the Spotlight
With a verified Instagram account, your brand is more easily found by web browsers. When users enter their search terms, your page will pop up at the top of the results, with the verification badge showing of course.
Another perk of Instagram verification is clout that comes with it. Instagram won’t verify an account unless it is functioning as a popular brand. With a more robust reputation on Instagram your brand will attract more attention… and consequently more business. Other major industry players are more likely to see you and do business with you after you’ve been verified.
In addition to the advantages listed above ‘instaverified’ accounts also get priority access to new features. In other words, Instagram gives these accounts the VIP treatment. Regular accounts are usually required to meet certain criteria, such as meeting a target number for followers, in order to access the features. But verified accounts get this access even if they don’t meet the criteria.
The Challenging Road to Instagram verification
But achieving verification on Instagram is no easy feat. The platform needs solid proof that your brand is an authentic celebrity or industry leading one. This means that the account will need to meet certain criteria. You would think that all that is required to get this elite status on Instagram is an application but this is not the case, at least not anymore. Since 2015 Instagram removed this feature making it even more challenging for accounts to achieve the prized verification badge.
Verification has since become an elusive dream for many Instagram account holders. This is why many account holders have entrusted their verification to PR companies that specialize in navigating the platform with a view to snagging that valuable blue badge. With the right PR team on your side, you won’t need to expend valuable time and effort trying to get Instagram to approve your brand for verified status.