Why Instagram verification is crucial in 2021

Are you considering becoming a public figure of any sort? Do you feel like your social engagement prowess isn’t taken seriously? Well that is exactly why Instagram Verification is crucial. Instagram is one of the most popularly used social media site with approximately 1 billion active users monthly and 500 million daily. The diverse platform creates an environment in which people from all over the world interact with each other, whether it is through conversing, promoting content or selling goods/services.

Instagram Verification Delivers Real Clout
Having a verified account Instagram account is a signal that you are recognized as a public figure. A verification symbol separates an average account from the rest. Not only that but multiple perks are unlocked when an account becomes verified. This allows businesses and “Socialmedialites” to promote themselves more efficiently. An example of one of these features is the “Swipe Up” feature on Instagram stories. This feature allows verified account users to post a link on their status which carries any viewer that swipes up directly to the intended destination of the link. Additionally a regular account gains access to new features at a later date than verified accounts. Not to mention you get paid. After attaining a prerequisite of 100,000 followers on Instagram, accounts earn $10.00 US for every 1000 followers is worth

Verified Instagram Accounts are More Stable
Many Instagram accounts are sold after they get to a certain number of followers. A verified account is less likely to change users, especially if it’s a business related account. The verification symbol creates a form of security, ensuring that the account is legitimate. Elite and influential members of society (celebrities and leading political figures for example) usually have verified Instagram accounts. With popularity come multiple fans and also people who see your account as an opportunity.  A verification mark helps people to tell the difference between the original and other accounts made to impersonate you. This protects your name from fraud on the app which could link unethical acts carried out in your name.

Verification Enhances Profiles
Being marked as a public figure by becoming verified may also increase your level of exposure. It creates a powerful opportunity to grow your brand’s following exponentially as people follow you based on the bandwagon effect. The bandwagon effect is a psychological phenomenon based on the theory that once an idea is popular the number of supporters of said idea being supported increases vastly. Verification is like  a magnet that pulls more followers as they see it a s a signal of your brand’s immense popularity.
Social Media is not normally used in isolation. On the contrary, modern use of social media is usually integrated. People who have Instagram may also have Facebook, people who have Facebook may have twitter, people who have twitter may have TikTok. The point is, with integration, the level of publicity you and your brand obtain through Instagram will not be limited to Instagram only. As stated before verified individuals are more likely to be followed or have their content viewed, and they are also capable of posting links on their statuses. These links can take people to a YouTube page, to a business page, or even a gofundme. The verified status on Instagram can quite easily grow the popularity of your accounts on any other platform you use.
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Enhanced Brand Exposure
Aside from the money obtained from getting to a certain amount of followers. A verified Instagram account is bound to get attention from businesses that seek publicity. They will attempt to gain popularity by becoming sponsors and paying verified account users to model and test merchandise and post these actions as text, video or image content on their account. It is a very common practice for accounts to become advertisement havens when they become popular enough, and a verified account is at the very top of Instagram popularity. This is why Instagram influencers have such a wide spread of income earning gigs.

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