Why More Brands Are Prioritizing TikTok Verification

Verification on social media platforms comes with a wide range of benefits depending on the platform. As a result, many users try to get their accounts verified on as many social media platforms as they can. But traditionally, TikTok has been placed on the backburner while other platforms took the spotlight. Recently though, more commercial users are vying for TikTok’s verification and here’s why.

TikTk’s Popularity Has Skyrocketed
The social media platform has become very popular in recent times. In just a few years, its user base has grown to its current state of over a billion users.  This is significant when compared to other platforms like Facebook which has just under 3 million users. This large user-base makes TikTok a perfect marketing, PR and advertising tool. As a result many businesses today seek to include the platform in their ecommerce arsenal.

TikTok’s Reach Has Grown Beyond the Youthful Demography
Traditionally, brands that target demographics other than youth have steered clear of TikTok. But these days, those brands have to be singing a different tune. TikTok may have started out as a tool dominated by youth, but that has changed.  The nature of TikTok has made it increasingly appealing to other people and as such the platform has been swiftly attracting varied demographics.  Many people of all ages now use the platform. As an example many viral TikTok videos are owned and posted by elderly or senior people.  But the TikTok world has expanded beyond age group boundaries, it has also evolved beyond social, cultural and political boundaries.  A verified accounts plants your brand firmly in front of this immense audience.

TikTok’s Is Poised to Continue Its Impressive Popularity Growth
Experts have determined that the social media platform is poised to keep its growth rate for years to come. Fact, many have given the platform the title ‘the future of digital PR and Marketing’.  Predictions are that TikTok will reign supreme as the most popular social media platform for at least another five years. Brands with verified accounts will have greater access to this continuously expanding user-base than unverified ones and with this greater access comes also greater influence or impact.

TikTok Verification Increases the Potential for Brand Visibility
A verified TikTok accounts attracts more views and followers than an unverified one. Once an account is verified by TikTok, users’ perceptions become more favourable as they are more likely to perceive the account as an authentic representation of the brand or user. Viewers also gravitate to verified accounts because they feel more confident in the trustworthiness of those accounts. Brands with verified TikTok accounts may also see spillover benefits on their other digital platforms.  When viewers trust an account, they will follow links and prompts guiding them to other pages which of course means increased digital traffic and increased opportunities for sales conversion. This all means a greater volume of daily views and greater brand visibility as well as more exposure for the brand represented by the account.

Verified on TikTok? You’re Already Ahead of the Game.
In addition to enhanced credibility, TikTok’s algorithms are designed to give verified accounts the clear edge over others. As a result, content posted by verified accounts reach a wider range of users than their unverified counterparts. Brands in highly competitive industries need this edge as it allows them to get their name, message and product in front of those customers their unverified competitors can’t reach. This ultimately results in more views and improved chances of growth in follower numbers.
Between the improved access to viewers and bolstered credibility, brands clearly have many good reasons to seek TikTok verification.

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