As TikTok’s popularity continues to expand, it’s no longer the easily-ignored newcomer to the social media field that it had been just a couple of years ago.
As a matter of fact, TikTok is outperforming Instagram in certain ways. Though Instagram still has a larger userbase overall, TikTok’s explosive increase in the number of new users is more than enough to merit attention from influencers and corporate brands alike. TikTok had been launched in 2017 and by 2019, it already reached 1.5 billion downloads. For comparison, it took Instagram nine years to reach 1.8 billion.
That TikTok itself is growing is undeniable – but how can you, as an influencer or brand, grow on TikTok?
Verification is the key to success
Like on most other social media platforms, TikTok uses a blue checkmark badge – placed next to the username – to indicate that an account has been verified or that it belongs to a popular creator.
It may seem like a bit of a cliché, but it really does work. Getting verified on TikTok as early as possible brings a whole host of perks and benefits that will help you grow your presence, follower count, and likes.
How getting verified will help you grow
Only a very small fraction of TikTok profiles have the verified badge. It makes you stand out, driving more people to your profile and providing more exposure for your content. If nothing else, users are more likely to check out your profile out of pure curiosity: if you’re verified, you must be important – and if you’re important, they want to see why.
The implied importance of your account – and you as a brand – comes from the original purpose behind verification. The reason why verified badges exist is to prevent famous, influential people from being impersonated. Nobody is going to impersonate someone who doesn’t matter in the public sphere – only celebrities and large brands are vulnerable to this kind of attack. Therefore, if you have a badge, it must mean that you have a significant media presence and you’re important enough to risk being impersonated.
This, again, generates interest around you – a user who sees your verified content in their feed will visit your profile if only just to find out who you are.
Speaking of potential followers seeing your content, another way in which being verified helps growth is that it makes it easier for people to find you. It gives you the massive advantage of always being among the top results whenever a user searches for something relevant.
For instance, if 10 other accounts have a username similar to yours – and that’s likely, given the number of nicknames that are already taken – and someone searches for the username, your profile will be the first to appear. Considering that most people tend to only look at the top results, that can be a major boost for your profile.
Last but not least, the verified badge brings instant trust. If an account has been verified, it means that it has been deemed trustworthy by the platform. Users will follow you in full confidence that the content you provide will be authentic and high-quality.
Verified or popular creator?
In an unusual move, TikTok provides two types of blue badges. In practice, they are the same, and the above benefits apply to both in the same way. What differentiates them is the underlying process and the requirements you need to meet in order to get them.
As the name implies, the ‘popular creator’ badge is awarded to accounts that are particularly famous on the platform. In order to get the badge, you don’t need to be a celebrity or a public figure outside of TikTok – it’s your TikTok presence that counts.
There’s no application process for getting a popular creator badge – the TikTok team monitors activity on the platform and hands out the badges automatically to the most popular users. It therefore follows that there’s no way to get around this system – you must be uncommonly popular to get this badge.
The verified badge, meanwhile, doesn’t require the user to be particularly TikTok-famous. Rather, it’s given to people who have a strong presence outside the platform – celebrities, influencers, corporate brands, and the like. Unlike the popular creator system, this is something that can be achieved relatively easily.
Even if you’re not a celebrity, Famous Influencer can help you get verified on TikTok. With a network of professional editors and a host of other useful contacts, we can create a buzz around you that will have you sporting that blue badge in no time!
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